Creative writing is considered to be any writing, fiction, poetry, or non-fiction, that goes outside the bounds of normal professional, journalistic, academic, and technical forms of literature. Works which fall into this category include novels, epics, short stories, and poems. wikipedia.org

A fact checker is the person who checks factual assertions in non-fictional text, usually intended for publication in a periodical, to determine their veracity and correctness. The job requires general knowledge and the ability to conduct quick and accurate research. wikipedia.org

Professional writing involves the use of clear language to convey information in a way that is easily understood by the intended audience. Individuals who can use language well may be employed as full-time professional writers in a variety of communications-related occupations, such as wikipedia.org

Writing is a medium of communication that represents language through the inscription of signs and symbols. wikipedia.org

"Google Tag Manager makes it easy for marketers to add and update website tags, including analytics, remarketing, and more, with just a few clicks." wikipedia.org

Google Analytics (GA) is a free service offered by Google that generates detailed statistics about the visitors to a website. wikipedia.org

A wiki is a web application which allows people to add, modify, or delete content in collaboration with others. wikipedia.org

Backlinks, also known as incoming links, inbound links, inlinks, and inward links, are incoming links to a website or web page. wikipedia.org

Google AdWords is Google's main advertising product and main source of revenue. wikipedia.org