Axel B.
New YorkNY
100% Job Success
Top Rated Plus

Creative Director: Brand Identity | Naming | Design

🔸 Expert Vetted | DESIGNER IN THE TOP 1% 🔸 Top Rated Plus | 95%+ Job Success Rate 🔸 Published in | VOGUE, Teen Vogue, ELLE, Huffington Post, WWD 🔸 Adobe Featured | Exclusively hand-picked professionals among the best in their field 🔸 Upwork Skill Certification | Brand Identity I'm a Branding Expert and Namer with 18+ years of professional experience helping businesses perform at their highest potential through cohesive and consistent brand identities based on intelligent strategy and creative thinking. I create and direct strategy-based verbal and visual languages for brands making sure they not only reflect your business' essence but also stand out with an elevated tone and a magnetic story. In today’s marketplace a value-focused brand, over a product/service-focused brand, is essential to be noticed, trusted and loved by consumers. This will earn your business better recognition, help you expand your brand and leave a lasting impression. ◼️ SERVICES ◼️ ▪️Naming ▪️Brand Strategy and Verbal Identity ▪️Visual Identity (Brand Guidelines) ▪️Creative Direction ▪️Logo Design ▪️Packaging Design ▪️Web | Mobile and App Design ▪️Graphic Design ◼️ MY BACKGROUND ◼️ ▪️ BFA from Parsons School of Design in New York, NY ▪️ Brand Identity and Strategy, IE Business School ▪️ Design Marketing certification from Central St. Martins School of Arts in London, UK ▪️ Fundamentals of Memorable Brand Naming certification by world-renowned brand consultant ▪️ Archetype-Based Branding Strategies certification ▪️ Portfolio includes works for Airbnb, PepsiCo, Ralph Lauren, PepsiCo, Martha Stewart, CFDA winner Devi Kroell, Elizabeth Arden, Sur La Table in addition to many start-ups and medium-to-large size enterprises Give your brand the name and/or the visual identity that embodies and elevates the value of your product/services. Click the "Hire" button or send me a message for a free consultation, and let's discuss how we can achieve your goals with effective and smart design solutions.

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Skills

  • Brand Identity
  • Creative Direction
  • Visual Communication
  • Brand Guidelines
  • Branding
  • Brand Naming
  • Brand Style Guide
  • Brand Identity & Guidelines

Get started working with Axel quickly with these predefined projects.

Get started working with Axel quickly with these predefined projects.

You will get to brand your business with a strong name

From $3,900
8 days delivery

You will get a ready-to-use logo design

From $2,200
8 days delivery

You will get a visual identity guide to launch your business

From $5,500
14 days delivery

Testimonials

Endorsements from past clients

"It was s true pleasure working with Axel. He is a great communicator and works efficiently. Kept on schedule and even finished before anticipated. Regarding creative, he is extremely talented and exceeded expectations. Will definitely be hiring him again. Thanks you!! "

Matthew S. | Founder
Logo Design Jan 2022

Verified


"We're thrilled with the brand style guide Axel created for our new product line. We reached out to him after seeing the elegant work in his Upwork portfolio, and we were not disappointed. After a Zoom meeting and questionnaire, he presented several startling, original logotypes and design directions to choose from. It was very exciting. After we chose the design direction he quickly delivered the assets. His color palette and typography choices were thoughtful, derived organically from the product description, and were just what we had envisioned for our brand. We're lucky to have found Axel and recommend him highly! "

Mel K. | Cocolilla
Brand Identity Design Dec 2020

Verified


"Axel has an instinctual understanding of design and aesthetics. He was able to quickly and effectively translate my vision and needs for my small business into an elegant website and logo. I couldn't have asked for a better collaborator and expert in design. "

Simay G. | Dr
Logo Design, Web Design Consulting Sep 2020

Verified


"I’ve known Axel for 10+ years and I have worked with him since starting my own venture. Without doubt, Axel brings value and quality to his clients; a strategic, disciplined craftsman with creative insight and excellent communications skills. Axel has tuned-in to our private practice's needs and he has delivered tailored design solutions to help us engage the intellect and emotions of our clients."

Leonard C. | Adjunct Professor at New York University
Branding and graphic design Feb 2020

Verified


"I have worked with Axel on a contract basis. I am impressed with his professionalism and knowledge of design, as well as her up-to-date technical skills. Axel is efficient, attentive and detail-oriented, and has a creative style based on traditional form, but with a fresh perspective for current trends. I highly recommend Axel to anyone wanting to add creative energy to their business’ brand identity."

Ethan K. | Real Estate Investor
Brand Identity Feb 2020

Verified