Below, you’ll find Upwork’s brand assets, as well as a guideline on how to use them. Whether you’re a partner of ours or a member of the media, these will help easily—and accurately—incorporate our brand within your platform.

Upwork logo
Wordmark

Our custom wordmark was designed to be clean and approachable, representing the connection we foster between clients and talent, while conveying an upward sense of movement

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Upwork Logo
Symbol

Our custom wordmark was designed to be clean and approachable, representing the connection we foster between clients and talent, while conveying an upward sense of movement

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Up Logo Compared
Colors

Our color palette is primarily comprised of Up Green and Up Lime, with supporting gray, secondary, and tertiary color palettes.

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Fonts

Typography lets us communicate in a way that’s warm and human, yet also technical and precise. We use Upwork Neue Montreal and Upwork RZA to convey these two sides of our character.

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Brand Guidelines

Our Upwork Brand Guidelines outline how we express ourselves as a brand and, in turn, how people experience us as a business. The rules and recommendations included have been created so you can confidently make choices that are consistent with who we are, what we stand for, what we look like, and how we show up in the world.

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