Overview
Expertise in SEO Problem solving, analytical on- page off- page optimization. Keep abreast of white hat and black hat tactics so as not to violate search engine guidelines Administer search engine programs (XML sitemaps, shopping feeds, webmaster tools) for purposes of diagnostic reporting. Monitor and evaluate search results and search performance across the major search channels Communication to team and management on project development, timelines, and results. Work closely with the other team members to meet client goals. Passion for SEO and internet marketing. Outstanding ability to think creatively, and identify and resolve problems. Attention to detail and the ability to effectively multi- task in a deadline driven atmosphere. Ability to clearly and effectively articulate thoughts and points. Excellent analytical, organizational, project management and time management skills. Strategize ways to improve and track site performance. Evaluate product offering, traffic, landing page quality, content, design, security, payment options, shipping options, demographics of prospective customers when determining keywords and campaigns. Review and analyze client sites for areas that need to improved, deleted, or revised. Prepare detailed strategy reports. Improve a companys organic search results. Process implementation, including defining and tracking programs. Optimization and bid management of PPC campaigns. Analyze Clicks and Conversion data, ad expenses and ROI In- depth keyword and audience research, Competition analysis, Web Site analysis. Creating multiple ad copies and split testing of campaigns across multiple advert groups Progress report of online marketing Campaigns. Create and manage Pay Per Click (PPC) campaigns across search and contextual networks for multiple search engines including Google Adwords, Yahoo and MSN. Working knowledge of managing Paid Campaigns on Linked In, Facebook similar Social Platforms. Responsibilities: Handle Google Adwords and Bing on a day to day basis from an operational point of view. Work towards maximizing the RoI for various Course Categories on Adwords and Bing Be up to date with latest Adwords/ Bing features and have a good understanding of features like Remarketing, PLAs, GCLID (Offline Conversion Tracking) and use them to improve Account efficieny Hands- on knowledge and work experience in Adwords, Bing Ads and Remarketing Good communication skills. Ability to grasp the nuances of different Course Categories and optimize the Ad Copies accordingly.