WOW Factor Websites

••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••• QUALIFIED LEADS ARE THE PRIMARY REASON TO HAVE A WEBSITE ••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••• Yes, there are other reasons to have a website, such as having a business online presence. But, without a steady and predictable stream of new qualified leads, you won't stay in business long. Even worse, your website investment won't provide a Return On Investment that justifies the expenditure. ••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••• WHAT YOU NEED SO YOUR WEBSITE BRINGS QUALIFIED LEADS ••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••• Most websites we see don't have a chance in h**l to turn into the lead funnel that your business needs. Here's an overview of what we've discovered works for our clients. ► WEBSITE COPY: The most important thing is that your website copy must be client-centric. Your site needs to be about those customers you want to attract and the problems that you can solve for them. Even when you are speaking about yourself and your company, you're painting a picture of how your expertise and experience could benefit THEM. You're not telling, you're showing. The copy needs to present the story of your business. Telling prospective customers, "We're the best!" does not work. Instead, you have to show them how you're the best without using those words. •••You need compelling copy that grips the reader and keeps them reading from page to page. •••The copy must be designed to be a lead funnel, taking the site visitor on a specific path. •••That path must move readers to take a single action to buy or to speak to you. ► WEBSITE DESIGN AND BUILDING: Your website must be designed and built to be a lead generation funnel. All design and background technical aspects of the site must support that function. User experience and user interface must guide the site visitor to take your desired action. ► WEBSITE PROMOTION: Once your site is launched, you have to actively promote it. It takes both an active content strategy and a social media strategy to get traction. The biggest mistake most small companies make is to build a website and let it just sit there. There is no new site content to keep you moving up the Google rankings. No one knows about the site if you're not actively promoting it on social media. ► ONGOING WEBSITE SEO: You need to start with SEO and refine it month after month. The copy needs to be written with SEO in mind. Once the site is launched, you need to consult regularly with an analytics expert to improve results. ••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••• RESULTS ARE MEASURED IN NUMBER OF QUALIFIED LEADS •••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••