Athena Brand Wisdom: The Market & UX Research Company

Better Insights For Smarter Marketing


We are a market & UX research firm that helps clients understand their customers better, so that they can build better products they want, offer better service, communicate better, and be more profitable. We provide the insights that "de-risk" your marketing execution. Our capabilities include: 1. Qualitative Research & Analysis, include advertising research, brand positioning research, packaging research, customer loyalty research, consumer segmentation and personas, shopper journeys, and purchase drivers & barriers 2. UX Research including usability testing, information architecture testing, and journey mapping 3. When needed, we can also assist clients with the setup and management of marketing automation solutions. Visit our Members' Sites! Market & UX Research: Marketing Automation:

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Market Research & Product Reviews
Marketing Strategy
Email & Marketing Automation


Persona Development
Usability Testing
Brand Strategy
Candidate Interviewing
Customer Experience Research
Focus Groups
Qualitative Research
Design & Usability Research
Agile Software Development
Cloud Architecture
Product Architecture
Marketing Automation
Technical Design
Journey Mapping

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Upwork activity

Hourly rate

$80.00 - $95.00

Total earned


Total hours


Total jobs


Member since

Mar 30, 2020

Company information

Agency size

2-10 workers

Year founded


Client focus

Large business

Medium business

Very small business

Small business


English: Native or Bilingual