Marketing is a moving target, you find a strategy that works, it eventually doesn't and you readjust. The key is to continually set up tests so you always have multiple funnels driving leads that convert into sales so there's never a sales dive. I'm a data obsessed marketer who believes that telling great stories, to the right people is the key way to stand out in today's market. I mostly do PPC and email marketing with a heavy focus on automation to make my clients processes smoother and less confusing. Growth Hacking strategies are fun to play with as well if you're the type of company that likes to try new things. I've been featured by IBM for a conversational chat bot I built using IBM's Watson, which did live chat and even texted every new lead to figure out who our sales reps should call. Google "Matt Brody IBM" and I'll pop up :)

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