Canniff Media

Insiders know that "earned media" is more valuable for business than "paid media." Insiders also know that one of the best ways to gain such treasured media is through an expertly crafted press release. I've written a fair shake of these. Some would call me an expert in this genre. It's a humble genre, something folks can touch and trust, like a salty op-ed column in the local print newspaper. News. That's the way I treat press releases. What makes me different is that I truly believe the important things happening in your business are, in fact, news and, as such, are as worthy, compelling, and urgent as anything in the "real" news. A tightly worded press release, composed by a thoughtful writer, can be even more real than than what's on cable. These days, people are not sure what to believe. They are craving authenticity. If a business understands this, and shares its news from that space, it does nothing but good things for brand awareness, brand reputation, and profits. I can help.