HolyUnicorn

I have been working on products focused on the social discovery niche for more than 15 years. Of these, 8 years - with mobile apps. My expertise is related to b2c services, acceleration of stalled projects, boost of revenue and audience, mobilization of web projects. My marketing and product portfolio includes not only dating and social networks, but also lifestyle projects, games, utilities and much more. I love working on products where I can take responsibility and apply a visionary approach: make decisions, manage risks and margins, define style and strategy, have control over teams, tasks, and value. I like to invent new products, conduct A/B tests, generate new hypotheses and ideas for functionality focused on improving metrics such as LTV, ARPU, Retention, CR, MAU and DAU. Likewise, I have been engaged in Internet marketing and development of international dating services for more than 15 years (mainstream, niches). I'm a fan of game mechanics and their implementation in non-gaming apps. I've managed a package of Internet projects. As a product manager, marketer or product owner, I participated in the development and launch of about 20 mobile apps in various niches. I came up with and launched several products that shot up in the US and European markets. I am interested in management topics, creativity methodologies and psychological aspects of communication in IT teams. 90% of my expert skills, experience, and competencies are available on my team's website. (I can share exclusive facts in person) I like to clean up communications, products, and processes. I am interested in charity, neuroscience, boats, and traveling. English - fluent, German - can write and read, Italian and French - in progress. Services I work with: Appsflyer, Adjust, Appfollow, Amplitude, AsoMobile, PowerBI, AppMetrika, Firebase, Figma, Canva, Sketch, Direct, Google Ads, Vk Ads, Facebook Ads, Snpachat Ads, TikTok Ads, Traffic Junkey, Yandex.Metrica, Google Analytics, Lokalize, CrowdIn, AppStore Connect, AppAnnie, AppHud, Jira, Meister Task, Figma I am a feminist and an open LGBTQ person. For me, an inclusive, positive atmosphere, horizontal communications, flexibility in the approach to management are very important. If you support wars, xenophobia, homophobia, nationalism, sexism, censorship, or other anti-human phenomena, you and I are not on the way. I also do not work with projects that earn money from fraud mechanics or exploit any form of discrimination and economic disadvantage.