501SEM

My first taste of a national branding campaign came at the age of 11 * the Pepsi Challenge. The result: I became hooked on Pepsi for roughly ten years and I've been addicted to marketing ever since. Since that time I have run the gamut, leading marketing efforts in organizations ranging from a 5 person front office to a multinational presence of more than 7,000 employees. It's given me great perspective to see how impactful generating thousands of dollars in revenue on a shoestring budget with small companies can be. For the larger organizations, I've been able to lead campaigns that generate millions of dollars. I truly have a passion for marketing and brand management. I've project managed redesigns and messaging of direct response campaigns projected to bring in $60 million. I've created campaigns that substantially increase revenue, engagement, and bolster brand equity. I've tested and analyzed data to strategically develop marketing efforts.