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I have extensive experience in Digital Marketing and Sales having worked through Website, Form and Landing Page redesigns, DR test and learn programs, large multi channel campaigns with a strong analytics focus and am able to end to end plan, manage and optimise acquisition/marketing campaigns effectively. In my role as Senior Project Manager, I worked across a variety of clients on their digital strategy and projects. • Digital Marketing Strategy • Direct Marketing & Advertising Strategy • Integrated Marketing & Communications • Lead generation & customer acquisition marketing • Research, market analysis, online metrics, customer analysis • Marketing Outsourcing, marketing coaching, consulting and marketing team empowerment. • Digital Marketing Manager with the Retail Banking and Wealth Management team across Credit Cards, Deposits, Mortgages, Wealth and Insurance Products. • Responsible for Strategy, Optimisation and Management of Paid and Earned Media Channels. • Manage Digital Marketing agencies spanning Digital Media, Paid Search, Creative, Analytics, and Optimisation. - Online/Digital Marketing Specialist within the Marketing team. - Manage external acquisition strategy, planning, execution and optimization of Search, Display, Aggregator/Affiliate and Website channels. - Regularly conduct online channel reviews to determine new acquisition opportunities and recommendations for incremental acquisition activity. - Jointly manage with Head of Digital, Test and Learn program across landing pages and website, by analyzing and recommending opportunities to improve conversion yield. - Manage a direct report responsible for the coordination and execution of conversion optimization and social media campaigns. Specialist: Digital Marketing, SEO, SMO, SEM, PPC, Social Media Marketing, Email Marketing, Google Analytics