The AdOps Agency

What is ad operations? Ad ops (short for ad operations) refers to the setup, input, targeting, serving, reporting, optimization and monetization of digital marketing efforts for advertisers and publishers. This includes the infrastructure architecture, governance and maintenance of the ad tech platforms used throughout the online media buying lifecycle. Prior to going out on my own in 2015, I worked both on the publisher end (AKA sell-side) and the advertiser end (AKA buy-side) of the digital media buying lifecycle. This gave me a unique perspective and part of what makes me an ad ops expert. Since 2015, some of the largest, well-known publishers and agencies have employed my expertise. Aside from being top-rated with a 100% job success score, I have earned almost $500k through Upwork. Feel free to review my work history and feedback. If you are reading this, there’s a good chance you need an ad operations consultant and found me. That’s great! Here’s what I can offer: Agencies DFA/DCM/Campaign Manager 360 (CM360) – Agencies like VMLY&R, Ptarmigan, Forward PMX, Plush Digital, PN Media, Apollo, Callahan (and many more) have white-labeled my services to supplement and/or manage their ad operations/trafficking. Why would an agency outsource this service rather than hire in-house? The answer to this is many-faceted: • Less expensive than a full-time employee. • Training is limited to internal processes. • Expert services guarantee high-quality output. • No turnover. • Fast turnaround time. • Not subject to hiring freezes. • Responsive and responsible. As the buy-side of my managed-services has evolved, I realized that many agencies face the same issue – the revolving door of ad operations. I can quickly learn how the internal media buying team works and become part of the high-functioning team. I am aware of the time crunches that the buy-side ad operations often faces. I can pivot and fulfill last minute requests to ensure campaigns can launch in a timely manner. I’ve been setting up tags in DFA/DCM/CM360 for 10 years. I know all the shortcuts. Google Tag Manager – I have 10 years of tag implementation through GTM. I can help with FB pixels, CM360 Floodlight activities as well as GA4 events. Advertisers I have had the great opportunity of working with the Gary Sinise Foundation for the last seven years managing their AdGrants, AdWords (now Google Ads) and Bing search engine marketing (SEM) efforts. If you need help with SEM, I’m happy to provide a free consultation to discuss your project. Please send me a message. I have also used the following media buying platforms for prospecting and retargeting efforts – MediaMath, DV360, Turn, Facebook (and others). Publishers I started and fell in love with (yes, you read that right) ad operations while working on the publishing side of the industry. The sell-side of ad operations has changed since I started in 2009. I can help publishers with: • AdSense • AdX • AdTech • Header bidding (prebid) implementation/ad tech • Google Ad Manager (AKA DFP or GAM) implementation • Campaign management (for direct deals) I have helped hundreds of publishers monetize their site. Publishers come to me after working with one of the networks (you know who I’m talking about) because they feel like they are getting the short end of the stick. And they are! My motto is – own your setup; own your revenue. Large publishers come to me for managed services because the other options outsource the work which can be timely not to mention costly. Often times, I can complete the work in the same time it takes to fill out the work order. Additionally, publishers will supplement their current managed service agreements and contract with me because I can provide sound implementation and optimization advice that the other companies can't. Here are just some of the publishers I’ve had the pleasure of working with: The Motley Fool, Stack Overflow, Daily Wire, Power of Positivity, Urban Dictionary, Encyclopedia.com, MLBTradeRumors.com to name just a few. I have also established myself as the go-to in the healthcare industry by partnering with the Cleveland Clinic Journal of Medicine, ReachMD (USHealthConnect), YourCareEverywhere, JDDonline.com (recently acquired by WebMD), Psychiatrist.com and others. The healthcare space requires someone to be familiar with the setup. The advertisers want PLD in the form of NPI or DGID which often requires working with DMD/IQVIA or Lasso. I have helped CCJM implement via GAM and can help others with these hurdles. Please feel free to contact me to see how we can work together!