Shaner | DeCastro

Overview

Who am I? Hi there. If you're reading my profile then you're probably a little interested in who I am and what I do. The short 'about me' version is I'm a professional brand nerd with a penchant for social media strategy. Over the last decade, I've worked at some of the best advertising agencies learning from some of the most amazing coworkers and clients. My experience spans traditional and digital media marketing. My title has always been in account services but my heart has always been a strategist. My career has taken me all over the world and has allowed me to live in New York, Los Angeles and now Houston. If you want to know what I do, read on! And you can follow me everywhere @oshanerrules What do I do? I help build brands that people love by creating playbooks that are easy to understand and simple to use. What is a brand playbook? You can think of the playbook as your brand's 'bible'. It's a living, breathing document that anyone could pick up, read and understand what your brand is about and how you communicate it to the world. Why is a brand playbook important? There are many reasons for having and maintaining a brand playbook but it primarily helps to maintain brand consistency across all audience touchpoints and provides the framework for all business, marketing, and branding decisions. It's also a vital on-boarding tool for new hires. What's in a brand playbook? Each company's brand playbook is different and should always be evolving. But most playbooks consist of (to name a few): Brand Positioning • Brand Values • Target Market • Voice & Tone • Style Guide • Social Media Guidelines Who Do I work With? I work with company's who have a strong conviction to do the right thing. Brands that recognize that there is always room for improvement; to be better and not at the expense of others. Brands that recognize they have business issues that I can help solve effectively and efficiently. Some of the brands I've worked with in my career include IBM • IKEA • INFINITI Motor Co. • Men's Wearhouse • Kohl's Department Stores • Mt. Sinai Medical Center • XQ Institute • Bare Necessities Spa • VinYoga Group

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Upwork activity

Hourly rate

$62.50

Total jobs

0

Member since

Apr 19, 2016