GreatBlue Research

GreatBlue provides reliable, actionable research and analytics to help organizations identify, address, and improve their offerings to key constituents. With 38 years of experience in market research, GreatBlue effectively harnesses this knowledge to correlate general attitudes and perceptions with the behavioral trends seen within our clients’ studied populations. For nearly 4 decades, GreatBlue has been conducting comprehensive qualitative and quantitative research on behalf of our clients. Our time tested and constantly refined research processes, coupled with our deep understanding of the diverse and our core industries, provides our clients with the answers and solutions required to push their businesses forward. GreatBlue has conducted and reported on millions of completed consumer respondent surveys and thousands of consumer focus groups. Our core industries include consumer package goods, education, healthcare, and utilities. We’ve conducted hundreds of new products tests, concept tests, package tests, naming, branding and messaging studies. Our capabilities and recommended approaches can range from quick-hit online quantitative testing, to traditional focus groups, and in-store and in-home studies. GreatBlue’s core competencies leverage a full suite of in-house assets. While we are a “boutique" firm in many ways, GreatBlue has a strong solution set under it’s roof, including best-in-class survey software, updated focus group / IDI facilities, and a fully staffed phone center. In the same building, we have a team of researchers, programmers, data processors, and recruitment capabilities. All projects include our all-inclusive pricing model.