The Way We Work

How to Be a Great Freelancer
(and Make Your Clients Love You!)

November 25, 2015 by

By Jessica Cooper, Illustrator and Designer When you’re new to freelancing, getting your business off the ground is all about hustle: Creating a solid and complete online profile and web-presence, finding ways to prove your skills, and being persistent in your pursuit of new clients. “Once you have a few projects under your belt and have started building a stellar professional reputation, however, you’ll need to shift your attention to a longer-term plan. Whether you’re a freelance programmer, writer, designer or anything in-between, the key to success—and a reasonably steady income—is often long-term and repeat clients.” How do you make sure your clients keep coming back for more? Here are some of the lessons I’ve 1. Give a Little Extra Now, I would never recommend working through the night or over the weekend at short notice, agreeing to unreasonable discounts to secure projects, or working for free. However, sometimes you can offer unexpected little perks, which can really make you stand out in your client’s memory. Throw in a simple business card with your mega-bucks logo design. Take the time to send them a quick email, to see how their big product launch went. Recently, I illustrated an ebook book cover and worked directly with the author. They were friendly, loved my work, and didn’t request a single revision—perfect client! So when the ebook came out in Amazon’s kindle store, I took the time to read it and write a review. It cost me nothing, and the client was absolutely delighted. (They hired me to design their new website a few weeks later. Win!) 2. Care About Your Clients Often as a freelancer, you’ll be working as part of a larger project (e.g., you may be writing content for a website while others are designing it, coding … Read Full Article

The Way We Work

MOOCs: The Future of Higher Education is Flexible, Free, and Mobile Friendly

November 3, 2015 by

However you choose to navigate life as a working adult, one thing is clear: This isn’t the job market of your parents’ generation—and that includes your education. Massive open online courses (MOOCs) bring higher learning to the masses regardless of location or income, adjusted to fit your needs. Dr. Kristin Palmer, Director of Online Learning Programs for the University of Virginia (UVa), explains how MOOCs are changing education, admissions, and the way we learn essential new skills. Read Full Article