All Things Upwork

There’s always been some discussion about whether or not portraits are important for the provider profiles. I firmly believe that they are – and I’m happy to see some providers have used the portrait to really market themselves well. Consider these portraits:

web designer – This says to me that the provider is professional, can functionally use Photoshop, and gives me a sense of his style.

smartdata portrait – I like this one. It shows both individualism as well as the corporate brand of the oDesk affiliate company.

showcasing company and individual – Another well done portrait showcasing the company name and brand as well as the individual.

Professional crisp portrait – This one makes me feel like she’s already thinking about my design.

computer lab background – Ok, this guy knows his stuff, a true computer geek with disassembled parts in the background.

animated portrait – Nice touch, but would prefer more of the face. If I’m looking for an animator, I’m intrigued.

clever usage – A bit impersonal since no face, but I like the clever sense of style.

showing some local culture – Hmm. Nothing like showing off a little local scenery I suppose.

office environment – Professional, casual, sincere. I get a sense of the individual as well as the workplace. Quite nice.

Compare the portraits above to this one:

No portrait

What do you think potential buyers would prefer?

So, upload a portrait. Exercise some creativity, but keep it personal and individual. You only have a brief second to impress buyers in the search results and a good intriguing portrait can capture that attention.

Josh Breinlinger

Senior Associate at Sigma Partners

Josh joined Sigma as a Senior Associate in 2010, bringing six years of startup experience building exceptional teams, products, and communities. He has a black-belt in online marketing and a strong track record of success in user acquisition and retention. Prior to joining Sigma, Josh was the Director of Product and Marketing at AdRoll, an online advertising company, where he helped grow revenue 4x in… read more