All Things Upwork

In the age of recession, everyone wants to know what job skills are in and what job skills are on their way out.

No one wants to stockpile know-how in a field with a short shelf life, and some of the once-popular, ultra-specific tech skills have been needed one day and obsolete the next. Predicting the future can be a tricky game, but – according to the recent Online Jobs Report – the demand for social media skills here at oDesk is clearly still on the rise, with no downward turn in sight.

Twitter Skills

Though many predicted the world would tire of Twitter by now — or the creators would tire of not making any money off of it — we still haven’t seen the end of the Twitter skills demand. Twitter skills ranked as the 38th most requested skill in February here on oDesk.

Not impressive, you say? Consider this: Twitter was ranked the 106th requested skill just twelve short months ago. What’s more, just last month it wasn’t even in our top 50. That, friends, is what we call ‘booming’.

Twitter skills aren’t limited to knowing what to do with those 140 precious characters. It’s about knowing how to use Twitter-related apps and Twitter skins too. Writers, developers and graphic designers can all get in on the action!

Facebook Skills

As for Facebook, it’s also still on the rise. Many companies want a presence on Facebook – we’re on there too – but don’t have the skills or bandwidth to take it on themselves. While those who are specialize in social media via Facebook may be the butt of jokes (you mean you play on Facebook all day long?), but right now they are having the last laugh. Facebook skills are the 23rd most requested skill at oDesk, which puts them almost neck and neck with ever-popular iPhone skills in our 22nd spot.

What’s more, Facebook skills were only 28th last month and back at 45th one year ago. This skill set is crawling up the list at a steady pace, and Facebook opportunities can include developing Facebook-related apps, writing and networking.

The bottom line is that the demand for social media skills isn’t going away anytime soon.

Tamara Rice

Freelance Writer and Editor

Tamara Rice is one of several freelance writers on the oDesk Blog team. She joined the oDesk marketplace in 2009, after more than six years on staff at an award-winning national magazine.