The Way We Work
January 10, 2012 by Amy Sept

A wise person once said: You never get a second chance to make a first impression. Judging by the most popular posts for freelancers in 2011, oDesk community members are keen to put their best foot forward – a motivated group of professionals looking to make their business even better. What freelance blog posts earned the most attention last year?

1. How to Write a Cover Letter
Your cover letter may be your only chance to convince a client that you are the perfect fit for their project. Every letter is an opportunity to brand yourself and your work – whether you have written one or 100 cover letters, this solid advice is worth a review.

2. 5 Techniques to Double Your Freelance Rates
Advice to “raise your rates” is pretty common; many freelancers undercharge for their services and expertise. If you have read the advice but still have problems getting to the next level, the problem might be the way you interact with your clients; these techniques may give you a boost.

3. Top 100 Freelance Blogs
One of the best ways to learn how to excel as a freelancer is to learn from people with more experience. While this list from 2009 may need a few updates, it offers a treasure trove of information for the new freelancer or the professional looking for advice from peers.

4. Your Online Profile & Portfolio: Words Matter
Writing a new profile – or updating an existing one – can be both exciting and stressful. What can you say to a complete stranger so they will not just appreciate your skills but actually consider hiring you? Words matter – specifically, keywords you can use to convey your value and expertise.

5. 5 Profile Mistakes Keeping You Unemployed
If you have keywords covered but are still having trouble landing projects, maybe you need to take a different approach. Do you think of your services as a product? Does your profile focus on you, or what you can do for your client? Any one of these mistakes could slow you down; have a careful look and keep your profile problem-free.

What freelance posts made a difference for you in 2011? Is there any advice that really stayed with you? Please share your favorites in the comments section below!

Amy Sept

Managing Editor and Contractor

As the managing editor of the Upwork blog, Amy Sept works with regular and guest writers to share information that helps freelancers and businesses navigate the future of work. A writer and social media pro, she owns Nimbyist Communications and often works remotely with non-profits, tech companies, and small business owners.