Yahoo CEO Marissa Mayer’s recent decision to revoke Yahoo’s telecommuting privileges—banning working from home and requiring remote workers to relocate to a physical office—has been quite a controversial one. As we discuss every week on this blog, we believe that flexible work (including online work, remote work, telecommuting, distributed teams, etc.) is not only a win-win for both companies and workers, but it’s increasingly becoming table stakes for businesses to be competitive in the future.
Today on Forbes, oDesk CEO Gary Swart discusses just that. “The future of work is flexible, and policies like [Yahoo’s] are essentially swimming against the tide, making it more difficult for them to compete for talent,” he writes. “Work is increasingly distributed and ‘customizable,’ from entirely virtual companies at one end of the spectrum (even companies as large and successful as WordPress creator Automattic), to those with work-from-home policies or blended teams of in-person and remote workers. According to Telework Research Network’s data, regular telecommuting grew by 73% between 2005 and 2011—exponentially more than the 4.3% growth rate of the overall workforce.”
“Companies need to resist the urge to stick their heads in the sand and ignore the changing reality of today’s workforce,” he adds. “The most competitive companies of tomorrow won’t shy away from this uncertainty—they will experiment and innovate, and pioneer new ways of working.”
Check out the full article here!