Many of us will spend today making resolutions and predictions about 2014, and oDesk CEO Gary Swart is no exception. In his recent LinkedIn column, Gary predicts that more small businesses will be launched in the upcoming year than ever before “because it’s easier than ever to do so.” Citing more accessible, on-demand technology, as well as a positive shift in investors’ attitudes towards entrepreneurial endeavors, he makes a compelling case for an uptick of small business growth. He even offers some advice to anyone thinking about embarking on that path, such as the importance of carving out a niche for your company:
“The flip side of a world in which more businesses are starting than ever is that there’s also more competition. In order to be successful, having a point of differentiation is critical. To help out here, develop a business niche in which there will be less competition. Especially for those creating online businesses, you’ll have access to a larger global market so it’s easier to create these highly-specialized businesses and take advantage of geographically dispersed demand. Figure out where current gaps are in supply and step up to fill them.”
Read the rest of Gary’s article here!