In the ever-evolving world of web design, keeping up with the latest trends and tech tips is helpful for any freelancer who wants to stay at the top of their niche. When it comes to specialized projects like building a web presence or integrating ecommerce functionality into existing sites, companies look to the experts.
Demonstrating current web design skills and a knowledge of what’s fresh in the field are great ways to increase your chances of landing new clients.
To catch up on best practices for online content and web design, check out these recent articles from The Hiring Headquarters—Upwork’s resource for entrepreneurs, executives, and freelancers.
Staying in the Loop with Responsive Web Design
The explosion of mobile devices has made responsive design—an approach that lets websites automatically adapt to fit the size of different devices—all but essential for businesses that want to stay competitive. Users expect a smooth browsing experience whether they’re using a smartphone, tablet, or desktop computer. Even this relatively new realm is changing, too, which is why it’s worth brushing up on the latest tips for creating an optimized browsing experience.
“5 Responsive Design Mistakes to Avoid” takes a fresh look at the state of responsive design, offering tips to help overcome challenges that can pop up when working on adaptive web page layouts. Learn about mistakes to avoid and suggestions to help you create responsive website designs in 2016. Here are three ideas to consider.
1) Test the code early and often. Rather than waiting until the late stages of web development, it’s useful to thoroughly test the code and adjust as you go, especially if you’re working with third-party APIs.
2) Find the sweet spot for negative space. It’s tricky to design perfect layouts for all devices, but finding a balance between design elements and negative space can make for a much more engaging user experience.
3) Balance size and space with images. High-resolution images can take a lot of time to load on mobile, so it’s helpful to put a little extra thought into the file sizes and dimensions of any images to account for the capabilities of different viewing devices and screens.
Maximizing the Traffic Impact of Word Choice
Visual layouts and image selection may be top of mind when designing a website for a client, but the text on the page and choice of headings is equally important. Search engine optimization (SEO) is a powerful tool to attract visitors to a website, and the right word selection can make or break a client’s site traffic. If you’re in a position to create any written content for clients as part of the design process, it makes a lot of sense to know what’s working in the current landscape of SEO.
“Your Guide to SEO Best Practices in 2016” covers some of the latest industry-wide trends to factor in if you want to get the most from your SEO efforts. From writing search terms in a more conversational tone to accommodate the rise of voice search to the value of optimizing your business for geotargeted searches, there are a lot of updates in this piece to consider applying to your to own SEO best practices.
You can find even more tips to help boost your SEO and web design chops in the Hiring Headquarters.