Startup Resources

In this high-tech age of connectivity and information exchange, any business without a well-crafted website risks missing out on the visibility that can come from online exposure. Search engine optimization (SEO), viral marketing, building social connections, and creating a direct line for customers to interact with your brand with a few clicks of the mouse is all powerful stuff.

Simply having a website, however, isn’t enough these days. Not in and of itself, at least. Getting traffic, and the right traffic, to your site requires a mix of thoughtful marketing strategies and careful keyword selection. You’ll find tips to help amplify both in these articles from the Hiring Headquarters—Upwork’s resource for entrepreneurs, executives, and freelancers.

Strategies to Help Boost Your Web Traffic

All online marketing efforts inevitably point back to one common objective: Driving as much traffic from potential clients and customers to your website as possible. Turning those eyeballs into conversions is another story, but even if your site is loaded with great content, it does you little good without the traffic to put it to proper use.

5 Tips to Increase Your Website Traffic This Month” covers a handful of innovative ideas to help you funnel high-value visitors to your site and get the most mileage out of your web content. Here’s a look at a few things to put into play with your own marketing efforts.

Tap into social sharing sites. Websites like Reddit, StumbleUpon, and Digg are driven by user-shared content. Using them to distribute your content has the potential to boost virality and can funnel substantial traffic to your website if a thread takes off.

Go the extra mile with imagery. Attractive visuals can be a great way to draw attention to your content and encourage others to share it online. By avoiding the use of stock art sites that everyone gravitates toward and focusing on crafting striking original imagery, you can make a big difference in how users interact with your web content.

Use email autoresponders. Email autoresponse sequences that trigger a steady drip of messages over time can be valuable tools to encourage visitors to check out your site and return in the near future. It’s worth including content teasers and links back to your site in any high-value response sequences you set up.

Become an SEO Wizard

Flexing your marketing muscles to manually draw a target customer base to your site is an important part of any sound online strategy. Sometimes, however, you can still get tons of traction through the power of words alone. That’s the magic of good search engine optimization.

How To Maximize SEO Keyword Research Results” details smart strategies for keyword research, which tools to use, and how to make sense of the results once you’ve gathered all the necessary data. The article offers an in-depth walkthrough of Adwords, Google’s free ad-planning tool that includes a section on keywords that can help you discover the top terms to weave throughout your website. It also explains how to gather the data into spreadsheets and analyze the results to pick the top terms for your topic.

If you’re looking for other tips to help you maximize the reach of your marketing efforts, head over to the Hiring Headquarters for more useful articles.

Nathan Meunier

Freelance Writer, Journalist, and Author

A long-time freelance writer, journalist, and author, Nathan's work has appeared in more than 40 print and online publications, ranging from IGN and GameSpot to Forbes and Mac|Life. Beyond traditional writing pursuits, his passion extends to creating killer content marketing of all kinds in the tech, games, business, and publishing worlds.