How Focusing on Results Instead of Logistics Can Help Transform Your Business
A look at workplace trends shows many companies are focused on improving efficiency and speed of innovation, with demand for skills such as artificial intelligence, robotics, machine learning, and robotics rocketing upward.
At the same time, the workforce is pushing for more flexibility and work-life integration: More workers are choosing to freelance and remote work is poised to become the new normal, adding momentum to the digital nomad community and increasing number of coworking options.
In a traditional workplace, these movements might seem practically at odds. When a key metric is whether someone shows up for their 9-to-5 office hours, the idea of remote work can spark concerns over things such as productivity and quality.
But in a results-driven culture, the focus shifts away from time spent at work. Instead, employees are evaluated based on results—activities that make a measurable contribution to the company’s goals and objectives.
Here’s a look at how that emphasis on performance over logistics supports the latest workforce trends and can help transform your business.
Work happens any time, any where
When talent doesn’t work in the same office as you, fears can come up such as:
- How do you know they’re really working?
- Can work done remotely be as good and consistent as that done in-house?
Part of what powers a results-driven work environment is that everyone, whether they’re an employee or freelancer, has a clear understanding of what they’re working on and the expectations. They know what their goals are and they’re accountable for the results. And it’s up to them to determine how they’ll meet their objectives.
Think beyond the traditional
When it comes to talent, many businesses share a common concern: Finding it in the first place. Nurturing a culture that can leverage innovative hiring that isn’t tied to a location gives you more, and potentially better, options.
Yvon Chouinard, owner and founder of Patagonia, once said: “I don’t care when you work as long as the job gets done.” The policies that come out of that belief have driven Patagonia’s results-based culture for decades: If people have a clear understanding of what they’re expected to do, and they have the skills to do it, the work will get done—and done well. Since 2008, as other retailers have struggled, Patagonia’s profits have tripled.
Find the right person to do the work
In a results-driven environment, there’s a focus on finding the right person to do the work rather than divvying tasks by role. This gives individuals the opportunity to apply their strengths, working on project’s they care about. You can also source freelance subject-matter experts to help bridge any gaps that might emerge.
A side effect: When people are excited about their work, it can give morale and productivity a boost. It can also add extra motivation to get the best results possible.
Position your business for growth
Rapid innovation is increasingly necessary for any business to stay competitive. Agile and flexible teams help make that innovation possible.
When you can clearly describe what a project needs to meet objectives that will help move a company forward, you can make better decisions about the type of talent that can help make it happen.
Shifting away from the traditional 9-to-5 model to an environment that emphasizes performance, rather than where or when work gets done, can help your business create a dynamic and responsive culture that thrives even when the marketplace is changing around it.
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As the managing editor of the Upwork blog, Amy Sept works with regular and guest writers to share information that helps freelancers and businesses navigate the future of work.View Amy Sept’s other articles