Clients – Upwork Blog https://www.upwork.com/blog Insights, info and updates about Upwork Tue, 03 May 2016 16:42:57 +0000 en-US hourly 1 Upwork’s New Pricing: A Message from the CEO https://www.upwork.com/blog/2016/05/upwork-pricing/ https://www.upwork.com/blog/2016/05/upwork-pricing/#respond Tue, 03 May 2016 16:30:23 +0000 http://www.upwork.com/blog/?p=37036

Starting in June, Upwork will be adjusting its pricing model for freelancers and clients. In this letter to the community, Upwork CEO Stephane Kasriel explains the changes and how you can learn more.

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Dear Upwork community,

I’m writing to share the news that Upwork is changing our pricing. Our one-size-fits-all pricing doesn’t serve our community well; each one of you takes a different approach to the way you work. We have thoughtfully considered what pricing model will best enable us to make Upwork an even better place for you to get work done.

Starting in June, freelancers will pay a sliding service fee that’s designed to reward large, repeat relationships and more fairly cover the costs of small projects, which are more expensive for Upwork to support. Clients will pay a payment processing fee, either per transaction or a flat monthly fee.

I understand this decision will be an adjustment for you, so I want to share why we’re making these changes. We’ve talked to many of you and feel confident that this is the best path forward for the community and for us to help create a better future for freelancing online.

To learn more, I invite you to attend one of our Town Hall meetings with me or join the discussion in the Upwork community.

Upwork CEO Discusses New Pricing from Upwork on Vimeo.

Starting in June, Here’s What Freelancer Fees Will Look Like

Freelancers currently pay a 10% fee for all Upwork contracts, and while that approach is fine for mid-sized projects, it isn’t ideal across the board.

We help you build your business by acquiring clients, helping you connect with the right opportunities, and providing services like payment protection. On small projects, the costs we incur outweigh the fees charged; because they aren’t profitable, we haven’t been investing in growing the number of these projects. At the same time, client relationships that result in larger, repeat projects incur fewer of these costs because of the trust that’s been developed, and we want to pass those cost savings back to our users.

Upwork’s sliding fee structure will align our fees with the total lifetime billings for each of your clients: Some freelancers will pay higher fees on small projects, while others will see their fees immediately cut in half for larger relationships.

The more business you do with your clients on Upwork,
the more money you keep.

You’ll pay:

  • 20% for the first $500 you bill your client across all contracts
  • 10% for total billings with your client between $500.01 and $10,000
  • 5% for total billings with your client that exceed $10,000

Here’s a look at your net earnings per client once the new fees roll out:

Freelancers will pay: 20% for the first $500 you bill your client across all contracts; 10% for total billings with your client between $500.01 and $10,000; or 5% for total billings with your client that exceed $10,000

A New Processing Fee for Clients

Also starting in June, clients will pay a new 2.75% processing fee per payment transaction to offset the high cost of servicing payments, allowing us to continue to invest in the fast and secure payment processing you’ve come to rely on.

Clients in the U.S., Canada, Australia, the UK, and certain Eurozone countries may be eligible to pay a monthly flat fee of $25 instead of 2.75% per payment—a good alternative for those that spend more than $910 a month.

A look at Upwork's new pricing: Starting in June, freelancers will pay a sliding service fee that’s designed to reward large, repeat relationships and more fairly cover the costs of small projects, which are more expensive for Upwork to support. Clients will pay a payment processing fee, either per transaction or a flat monthly fee.
We’re In This Together

We are only successful if you are, so we want to help you as much as possible through more information and resources.

We realize that some of you may choose to adjust your own strategies based on the new fees. For example, you may choose to focus on contracts that seem most likely to result in the long-term relationships that will result in lower fees.

Here are some recent posts which may be useful to inform how you navigate these changes and build your business moving forward:

We’ll notify the community before the new pricing rolls out in June. In the interim, learn more about the fees for freelancers and processing fees for clients, and please join us if you’d like in the Upwork community or for one of the upcoming Town Hall meetings I’ll be hosting.

Sincerely,

Stephane Kasriel
CEO, Upwork

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Entrepreneur: “3 Team-Building Secrets of Successful Small Business Owners” https://www.upwork.com/blog/2016/05/small-business-team-building-secrets-kasriel/ https://www.upwork.com/blog/2016/05/small-business-team-building-secrets-kasriel/#respond Mon, 02 May 2016 20:06:29 +0000 http://www.upwork.com/blog/?p=37223

“When you have a small team, each new person has a proportionally large impact on your company and its trajectory," said Upwork CEO Stephane Kasriel. Here are some of the secrets behind the success of some incredible small businesses.

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In honor of National Small Business Week in the U.S., Upwork CEO Stephane Kasriel recently spoke with a few successful entrepreneurs to hear how investing time and resources in building exceptional teams is positioning them for growth.

“When you have a small team, each new person has a proportionally large impact on your company and its trajectory.”
Stephane Kasriel, Upwork CEO

In “3 Team-Building Secrets of Successful Small Business Owners,” Kasriel shares insights from his discussions, which revealed three common themes:

  • Hire the right talent: Have a pipeline of talent in mind so when the resources are available you are ready to fill organizational gaps immediately.
  • Empower your team to make decisions: Foster an open environment of respect so people can do their best work.
  • Invest in people and processes: Because they enable smooth onboarding transitions, well-defined processes can help propel growth.

To review Kasriel’s advice and interview summaries in full, read the complete commentary on Entrepreneur.

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Perspectives on the Future of Work: May 2 https://www.upwork.com/blog/2016/05/future-work-may-2/ https://www.upwork.com/blog/2016/05/future-work-may-2/#respond Mon, 02 May 2016 13:00:37 +0000 http://www.upwork.com/blog/?p=37243

What’s the latest news about the future of work? This week’s roundup highlights the impact of digital learning opportunities, the influence of entrepreneurial hubs, and the value of building relationships with other freelancers.

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Upwork’s weekly column brings you the latest news on hiring and working with freelancers, freelancing, and the future of work.

Digitalist | How To Create a Culture of Continuous Learning

Beyond the walls of traditional educational institutions, the way we learn continues to be transformed by the digital age. Whether you’re a business leader eager to help your team level-up its skills or a freelance entrepreneur bridging skill gaps to land new clients, specialized post-secondary learning is far easier than it once was thanks to the range of ebooks, apps, online courses, and other digital resources available.

Business writer and tech consultant Polly Traylor reports that this shift is spurring companies and entrepreneurs alike to find new ways to keep skills sharpened through virtual learning opportunities. Speaking with experts on the subject, Traylor uncovers interesting perspective on the growing trend toward creating a culture to spur ongoing learning beyond the physical classroom.

“My daughter wanted to apply to the Centers for Disease Control for an internship, which required statistics knowledge. So she went to Khan Academy, took a few modules, and passed the test,” said author and workplace futurist Karie Willyerd. “It’s the idea that you can instantly get the training you need…companies are getting increasingly virtual. There will be a very limited percentage of training that is done live in the future.”

It’s not just a transition to digital formats, either. The goal of creating continuous learning opportunities is an approach more businesses are adopting these days.

“The general shelf life of knowledge is shortening with the increasing pace of digital transformation, so companies need a strategy to push knowledge and make sure that knowledge is always fresh,” said Bernd Welz, a senior VP at SAP. “That’s where the digital learning platforms come into play.

Tech.Co | Being an Entrepreneur Might Be Contagious

Have you caught the entrepreneurial bug yet? Hanging around creative folks who are constantly coming up with inventive ideas to pursue? It might be just a matter of time before you get bitten, too, says Tech.Co writer Conor Cawley.

A recent study from the World Economic Forum suggests individuals who are surrounded by entrepreneurs are significantly more likely to become one themselves: The historical data taken from a study of a dozen of Italy’s entrepreneurial centers shows marked upward trends in these hotspots.

“The study dictates that the learning environment created by startup hubs is invaluable to people looking to start a business,” writes Cawley in his analysis. “While researchers originally thought that the draw of low startup prices was bringing entrepreneurs to certain areas, the data showed that impressionable minds are highly influenced by an entrepreneurial setting.”

Freelancers Union | Why Other Freelancers are Not the Enemy

Camaraderie, not competition, is the lifeblood of the freelance economy, says business blogger Sagan Morrow. She makes a strong case for encouraging freelancers to make nice with their self-employed brethren. Given the challenges that freelancers can face, Morrow says it’s important to band together and forge a strong sense of community to support and help one another.

“When you have other freelancers with whom you can connect, share ideas, and simply commiserate on the challenges that are unique to freelancing, you’ll be able to do an even better job freelancing,” she said. “You need to be able to have others to whom you can go who understand your line of work so that you can help each other out, brainstorm, and constantly improve at the world of freelancing.”

The fact that many freelancers offer very different services, and not everyone has the bandwidth to tackle every gig opportunity that arises, also adds to her argument that it’s more valuable to make friends with other freelancers—especially when people are in the position to help one another out.

What business trends have caught your attention recently? Tell us about them in the comments below!

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Now in Messages: Video/Voice/Screenshare & Integrations https://www.upwork.com/blog/2016/04/upwork-messages-screenshare-integrations/ https://www.upwork.com/blog/2016/04/upwork-messages-screenshare-integrations/#respond Fri, 29 Apr 2016 13:00:20 +0000 http://www.upwork.com/blog/?p=37203

The latest update to Upwork Message adds additional features to help you boost your productivity and make it easier to communicate in real time.

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Last year Upwork introduced Messages, a new way to collaborate and communicate with colleagues. As promised in my recent community post about Messages, we’re working on additional features to help you boost your productivity and make it easier to communicate in real time.

New! Video/Voice/Screenshare and Integrations

We understand how important effective communication is for building trust with your clients, freelancers, and teammates, and how essential it is for getting work done. So, we’re excited to announce that it’s now easy to chat with your team by either voice or video call and share computer screens.

Video Call

BLOG-video-callTo initiate a video call, click on the video camera icon in your Messages room via upwork.com/messages or the Upwork Team App.

Voice-Only Call

BLOG-voice-only-callHaving a bad hair day and don’t want to be on camera?

Before you join the video chat, you can turn off the camera and have a voice-only conversation.

Screenshare

BLOG-screenshareSometimes it’s just so much easier to share your screen rather than trying to verbally explain what you’re looking at.

That’s where screensharing comes in.

Click on the screenshare icon to start sharing your screen. It’s available in Chrome and Firefox and you’ll need to install an extension first.

Note: Screenshare isn’t currently available in the Upwork Team App.

Integrations!

Ever wish you could integrate third-party tools into Messages to streamline communication and collaboration even more? For example, want to know when a Jira ticket has been updated without having to check Jira? Well, your wish has come true!

BLOG-request-integrations

Check it out at www.upwork.com/messages/plugins, and if you don’t see the one you want, then vote for it at the bottom of the page!

BLOG-services

Bonus: A Couple Tips & Tricks

We want Messages to be as useful as possible for you. So here are a few additional tips to help you get more out of Messages.

Other Applications

  • Get the Desktop App here.
  • Take it on the go with you: Get the iOS app here and Android app here.

Features

  • Recency Tab: Click the chat icon to see your messages ordered by recency.
  • Files Tab: Click the paper icon to see all your files and links related to the room in one place.
  • Notification Settings: Change how often you receive emails, desktop notifications, and more. Update your settings here, or if you’re using the Upwork Team App, click the gear icon and select Messages Settings.
  • Keyboard shortcuts: See a few shortcuts to help you save time.
  • Click the link icon to easily copy and share the public URL of any attachment.
  • Got a message you want to save or review later? Mark it as a favorite by clicking the star icon and access it again later under Favorite Messages.
  • Too many rooms in your left nav that you want to hide or archive? Click the circle with three dots and click Hide.

Thanks for your continued feedback.

We hope you’re as excited as we are about the ongoing development of Messages. I encourage you to use the tool and continue to share your feedback via the community forums or on my recent post to help us make Messages even better.

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The Internet of Things: A Primer for Businesses https://www.upwork.com/blog/2016/04/internet-things-primer/ https://www.upwork.com/blog/2016/04/internet-things-primer/#respond Thu, 28 Apr 2016 13:00:21 +0000 http://www.upwork.com/blog/?p=37191

The Internet of Things (IoT) is here, and it poses a fascinating new range of opportunities for companies willing to embrace its potential. Want to learn more? These recent articles from the Hiring Headquarters are a great place to start.

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Imagine a world where billions of everyday objects collect and store data in the cloud about what’s happening in, on, and around them. Now consider the possibilities for any business that can find the most effective ways to tap into the power of all this data and put it to good use.

Though it might sound like science fiction, this is a world we already live in—and it’s growing at a rapid pace. The Internet of Things (IoT) is here, and it poses a fascinating new range of opportunities for companies willing to embrace its potential.

If you’re eager to know more about the Internet of Things and what it can do for your brand, look no further than these articles from The Hiring Headquarters—Upwork’s resource for entrepreneurs, executives, and freelancers.

What Is the Internet of Things, Anyway?

With the IoT expected to encompass more than 50 billion objects around the globe by the year 2020, it brings not just potential convenience but also incredible opportunities for interaction and marketing.

Eye on the IoT: An Intro to the Internet of Things” provides an accessible on-ramp for understanding what the IoT actually is and the impact it’s expected to have heading into the future.

It includes a helpful diagram that shows just what an IoT-connected household looks like. Beyond the game-changing advantages presented by this technology, there are also related concerns and factors that could affect the way we do business.

How Will the IoT Affect Big Data?

Businesses that learn to use the data data flowing in from the IoT will have to take a closer look at their existing data architecture and ensure they’re equipped to handle the load. Big data is only going to get bigger, which is why avoiding growing pains when scaling up requires a careful, measured approach.

5 Ways the Internet of Things Will Change Big Data” examines some of the biggest obstacles and how they can be overcome. Aside from offering insight into how businesses can benefit from the increase in big data, the article offers practical tips and technical suggestions to help companies navigate the transition.

How To Access the IoT’s Marketing Power

Information is power, especially when it comes to your customer base. Being armed with the right info about your target market’s habits, needs, and problems can help you improve your products and services. It also makes it far easier for your brand to engage with them effectively—based on actual data from your customers—in order to forge a stronger bond.

5 Tips for Crafting a Marketing Strategy for the Internet of Things” considers what the IoT has to offer from a marketing standpoint, and suggests how it can apply to both customer service efforts and a broader marketing plan. It explores specific approaches to help maximize the use and value of the data collected while enhancing the effectiveness of a promotional strategy.

To stay up-to-date on the latest developments with the Internet of Things, be sure to keep an eye on The Hiring Headquarters.

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How Zendesk Built a Happy Company Culture with Its Global Team [Webinar] https://www.upwork.com/blog/2016/04/zendesk-global-team-culture-webinar/ https://www.upwork.com/blog/2016/04/zendesk-global-team-culture-webinar/#respond Fri, 22 Apr 2016 13:17:21 +0000 http://www.upwork.com/blog/?p=37130

How does Zendesk effectively connect workers across borders and time zones? Find out during this live webinar on Tuesday, May 3, 2016.

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Launched in 2007, Zendesk is a leading cloud-based customer service software. While they’re based in San Francisco, CA, they work with hundreds of people around the world—including specialized customer support teams in several cities that have helped fuel Zendesk’s growth.

At its core, customer service is about people and Zendesk believes the number one factor behind a happy global team is the talent: Working with the best professionals, regardless of their physical location, is a great first step to building a powerhouse team.

How do they effectively connect people across borders and time zones?
Find out during a live webinar on Tuesday, May 3, 2016 at 11am PST / 2pm EST.

Zendesk’s senior customer service evangelist Dave Dyson will join Upwork category director Ryan Johnson for a discussion that will look at how you can:

  • Extend your HQ culture to branch or home offices
  • Find, screen, interview, and hire the right team members via video conferencing or phone
  • Build a personal relationship between managers and employees, and among distributed colleagues
  • Give and get feedback via email, chat, and video conferencing
  • Infuse your HQ culture with contributions from your remote team
  • Ensure that remote team members feel appreciated and engaged

Ready to learn more? Register today for “Building a happy company culture with a global team.”

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How to Find and Foster the Best Freelance Talent https://www.upwork.com/blog/2016/04/find-foster-best-freelance-talent/ https://www.upwork.com/blog/2016/04/find-foster-best-freelance-talent/#respond Thu, 21 Apr 2016 16:00:59 +0000 http://www.upwork.com/blog/?p=37117

Finding the best freelance talent for your project comes down to a mix of intuition and best practices. These tips from The Hiring Headquarters—Upwork's resource for entrepreneurs, executives, and freelancers—will arm you with valuable insights to help you make the right choices for your company.

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Without the ability to look into a crystal ball and instantly decipher what the future will hold with a potential freelance engagement, finding the best freelance talent for your project comes down to a mix of intuition and best practices.

These tips from The Hiring Headquarters—Upwork’s resource for entrepreneurs, executives, and freelancers—will arm you with valuable insights to help you make the right choices for your company.

Know What to Look for in a Freelancer

Evaluating the abilities and experience of a freelancer you’re considering working with can be a challenge, especially if you’re new to engaging contractors.

3 Tips for Finding the Best Talent on Upwork” delivers tips on how you can identify what sort of help your project needs and how Upwork programs help take much of the guesswork out of the equation. It highlights Upwork-specific features like the “Top Rated” and “Rising Talent” badges, as well as the Job Success Score, which can provide helpful information at-a-glance about a freelancer’s track record with clients on Upwork.

You’ll find other insights woven throughout the piece that can help you make the right decision when it comes to finding the skilled professionals you’re looking for.

Delegate Program Management to Someone Else

The Program Manager: Your Connection to Freelancer Success” explains the multi-faceted roles that program managers have on your team and why they’re so valuable when working with freelancers.

Your project can run more smoothly when there’s one person responsible for finding excellent freelancers, getting them on-boarded smoothly, handling ongoing administrative tasks like payments, and keeping projects on-track.

The article specifically digs into five core areas where a program coordinator can have the greatest impact, from finding and interviewing freelance candidates to maximizing your contingent team’s overall efficiency.

Be an Awesome Client to Work For

The way you interact with freelancers often sets the overall tone for your professional relationship and can affect outcomes on several different levels. If you treat your freelancers well, are reasonably flexible, and offer competitive rates, they’ll be more inclined to do better work and value your business. If you set them up for success, you’ll reap the benefits when everything runs like clockwork.

A key aspect of this involves getting a better understanding of how freelancers operate. “6 Ways Business Owners Can Be Even More Awesome When Working With Freelancers” offers tips to help you create this harmony by first touching on the ways that freelancers are different from employees. It also offers advice to business owners to help gauge a freelance relationship before getting too deep into a given project.

Each point aims to equip companies with the information needed to drive successful outcomes when working with freelancers—they range from testing new freelancers with a smaller project before committing to a major endeavor, to looking for both the right attitude and necessary skills before bringing a freelancer aboard.

Bring in Experts Help to Speed Up the Process

Most companies source and hire freelance talent themselves, but industry surveys have shown that many would appreciate assistance with prescreening and evaluation—something freelancer sourcing services can help with.

Find Skilled Freelancers Faster: 6 Tips Smart Companies Use” shares what to look for in a first-rate freelance sourcing service. This includes types of questions to ask and specifics to inquire about when you’re evaluating potential partners.

For example, a service’s area of specialty, prescreening processes, size of candidate pool, and systems for verifying work histories are just a few of the key points that can factor into your decision-making process; leveraging them can help you decide whether a service is best equipped to serve the needs of your business.

Eager to level-up your business by working with freelance talent? Find everything you need to get started right here at The Hiring Headquarters.

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Forbes: “Trim Costs Before Entering the Funding Winter” https://www.upwork.com/blog/2016/04/trim-costs-funding-winter/ https://www.upwork.com/blog/2016/04/trim-costs-funding-winter/#respond Thu, 21 Apr 2016 13:00:50 +0000 http://www.upwork.com/blog/?p=37123

Advice to trim costs and increase revenues may seem standard for startups and established businesses alike, but Upwork CEO Stephane Kasriel says too many companies have let this fundamental survival tactic slide.

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Advice to trim costs and increase revenues may seem standard for startups and established businesses alike, but Upwork CEO Stephane Kasriel says too many companies have let this fundamental survival tactic slide.

“The fact is, it’s bad out there,” Kasriel wrote recently on Forbes. “You can no longer count on raising another round. In fact, as a tech company, it’s safe to assume you’re not going to raise more money. You’re either going to become profitable, or you’re going to die.”

“Economically speaking, winter is coming.”
– Stephane Kasriel, CEO of Upwork

In “Trim Costs Before Entering the Funding Winter,” Kasriel calls on businesses to prioritize nimbleness and flexibility with smart budget decisions and meaningful measurements.

To do this, Kasriel covers some essential guidelines:

  • Focus on the right metrics
  • Use flexible cloud-based solutions
  • Reduce your standing monthly overhead
  • Remember that cash is king
  • Move to zero-based budgeting
  • Hold off on long-term investments

To review Kasriel’s insights in full, read the complete commentary on Forbes.

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How to Become a Freelancer’s Favorite Client https://www.upwork.com/blog/2016/04/freelancers-favorite-client/ https://www.upwork.com/blog/2016/04/freelancers-favorite-client/#comments Wed, 13 Apr 2016 16:00:15 +0000 http://www.upwork.com/blog/?p=37083

When you find an ideal freelancer for your business, you want him or her to see your future projects as something to get excited about. These tips can help you build a long-term relationship with someone who works with you on a contract basis.

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When you find an ideal freelancer for your business, you want him or her to see your future projects as something to get excited about. These tips can help you build a long-term relationship with someone who works with you on a contract basis.

Freelancers value not being tied down. According to a study by IBM, flexibility is the number-one factor in the decision to become an independent contractor, followed closely by the ability to be their own boss. Recognizing these priorities as you work together will help ensure your freelancers value you as a top client—one they’re eager to work for repeatedly—and so will the following suggestions.

Begin With a Proper Onboarding Process

Onboarding isn’t just for staff; a good freelancer onboarding process can help independent contractors contribute more effectively.

Your onboarding process should set freelancers up with project specifications, clear expectations, and access to relevant systems, applications, or file shares. Review their invoicing process and connect them with the appropriate contact for accounts payable so he or she can get paid easily and on time. In addition, onboarding helps to introduce freelancers—if not in person then via video chat, phone, or email—to others involved in the project.

Brief freelancers not just on their project but also on your company, brand, audience, and mission statement. This sort of onboarding provides context for the work they’ll be doing, which can only help the end result. Just as important, it shows that you value the freelancers enough to invest time in them. This in turn will help humanize you, and by default your company; people relate better to other people than to a faceless organization.

Be Accessible

No matter how detailed your project brief and how thorough your onboarding, freelancers may still have questions or concerns. From the get-go, provide an email address and/or a phone number where they can reach you. If they do get in touch, respond promptly—even if it’s just to say that you don’t have the answer but are working on getting it.

Don’t Micromanage

It’s fine to touch base regularly with a freelancer who’s working for you on an extended project so you can discuss goals, timelines, potential snafus, and the like. But dictating the specifics of how they meet those goals and deadlines will get you in trouble.

For one thing, when it comes to independent contractors, the IRS has stated, “If you have the right to control or direct not only what is to be done, but also how it is to be done, then your workers are most likely employees” rather than freelancers. For another, as evident from the IBM study mentioned above, freelancers often go freelance because they want to be free from micromanagers and other bosses.

Provide Feedback

Given that these are freelancers you want to retain, you’re obviously pleased with their work. So let them know it. If there are aspects of the work they could improve, mention those as well, perhaps as part of what psychologists call a “praise sandwich”: Open with praise, discuss the area that could stand improvement, then conclude with overall praise.

Also praise worthy freelancers in a public forum, such as on their Upwork profile or LinkedIn page. Providing feedback shows their contributions have been noted and appreciated, and appreciation is a huge driver of loyalty.

Include Freelancers in Project Postmortems

Not only will their input prove valuable, it will help illustrate their role in the project.

Keep Freelancers Updated About Projects They Worked On

Did an article they wrote for your website receive an unprecedented number of shares? Did the CEO praise an app they created? Did a client write a letter of thanks for how they handled a customer service problem? If so, let them know—even after their project has ended. A complimentary email or phone call will help keep your company on a freelancer’s radar in a highly positive way.

Get in Touch With Freelancers Periodically Between Projects

This is especially important when your projects are seasonal. Ask a freelancer about their availability several weeks or even months before you think you’ll want to hire them again; don’t assume they’re waiting for the proverbial phone to ring.

If you haven’t had cause to use them for a longer-than-usual period of time but think you might want their services again soon, let them know. Freelancers who don’t hear from a client over time will assume that they’ll never hear from the client again—especially if they hadn’t previously received feedback from the client—and will fill their schedules with other projects. “Out of sight, out of mind” very much applies here.

Pay On Time

It’s a no-brainer but worth reiterating. Get a group of freelancers in a room, ask them about the clients they’ll never work with again, and chances are good that more than a few will gripe about companies that failed to pay them on time.

Above all, remember that freelancers are people. Find ways to recognize their work; ask how they’re doing or what they have planned for the weekend. The most effective—and easiest—way to engender engagement in people is to engage with them yourself.

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Tips for Successful Web Design in 2016 https://www.upwork.com/blog/2016/04/tips-successful-web-design-2016/ https://www.upwork.com/blog/2016/04/tips-successful-web-design-2016/#respond Thu, 07 Apr 2016 13:00:51 +0000 http://www.upwork.com/blog/?p=37064

When it comes to specialized web design projects, like building a web presence or integrating ecommerce functionality into existing sites, companies look to the experts. Demonstrating current web design skills and a knowledge of what's fresh in the field are great ways to increase your chances of landing new clients.

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In the ever-evolving world of web design, keeping up with the latest trends and tech tips is helpful for any freelancer who wants to stay at the top of their niche. When it comes to specialized projects like building a web presence or integrating ecommerce functionality into existing sites, companies look to the experts.

Demonstrating current web design skills and a knowledge of what’s fresh in the field are great ways to increase your chances of landing new clients.

To catch up on best practices for online content and web design, check out these recent articles from The Hiring Headquarters—Upwork’s resource for entrepreneurs, executives, and freelancers.

Staying in the Loop with Responsive Web Design

The explosion of mobile devices has made responsive design—an approach that lets websites automatically adapt to fit the size of different devices—all but essential for businesses that want to stay competitive. Users expect a smooth browsing experience whether they’re using a smartphone, tablet, or desktop computer. Even this relatively new realm is changing, too, which is why it’s worth brushing up on the latest tips for creating an optimized browsing experience.

5 Responsive Design Mistakes to Avoid” takes a fresh look at the state of responsive design, offering tips to help overcome challenges that can pop up when working on adaptive web page layouts. Learn about mistakes to avoid and suggestions to help you create responsive website designs in 2016. Here are three ideas to consider.

1) Test the code early and often. Rather than waiting until the late stages of web development, it’s useful to thoroughly test the code and adjust as you go, especially if you’re working with third-party APIs.

2) Find the sweet spot for negative space. It’s tricky to design perfect layouts for all devices, but finding a balance between design elements and negative space can make for a much more engaging user experience.

3) Balance size and space with images. High-resolution images can take a lot of time to load on mobile, so it’s helpful to put a little extra thought into the file sizes and dimensions of any images to account for the capabilities of different viewing devices and screens.

Maximizing the Traffic Impact of Word Choice

Visual layouts and image selection may be top of mind when designing a website for a client, but the text on the page and choice of headings is equally important. Search engine optimization (SEO) is a powerful tool to attract visitors to a website, and the right word selection can make or break a client’s site traffic. If you’re in a position to create any written content for clients as part of the design process, it makes a lot of sense to know what’s working in the current landscape of SEO.

Your Guide to SEO Best Practices in 2016” covers some of the latest industry-wide trends to factor in if you want to get the most from your SEO efforts. From writing search terms in a more conversational tone to accommodate the rise of voice search to the value of optimizing your business for geotargeted searches, there are a lot of updates in this piece to consider applying to your to own SEO best practices.

You can find even more tips to help boost your SEO and web design chops in the Hiring Headquarters.

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