Startup Resources

How to Build a Partnership With Your Web Designer

The time-tested wisdom of relationship advice columnists says that good communication, realistic expectations, and mutual respect go a long way toward heading off trouble. As it turns out, advice for creating a great relationship with your web designer is exactly the same. Maria Pentkovski, oDesk's interactive art director, has a lot of experience in this regard — she's worked for the client, and as the client. Here are the lessons she's learned about building the ideal client/freelancer relationship. Read Full Article

Startup Resources

Hiring a Web Design Firm: What You Need to Know

Branding developed? Check. Product perfected? Check. Website ready to launch? Not exactly... For many DIY entrepreneurs, this is one task that requires outside intervention in the form of outside expertise. But how do you choose the right web design firm? One of the quickest ways to get up to speed is to talk to someone who's done it successfully — multiple times. To tap into such experience, we recently chatted with Maria Pentkovski, an interactive art director with oDesk. Read Full Article

Startup Resources

Mobile Website Design Helps Keep Customers Happy

You walk into a waiting room filled with people. They’re not watching the television; they’re not reading magazines. No, the majority of those seated have their heads down, thumbs expertly typing on mini-keypads with eyes glued to small screens. Thanks to ever faster and cheaper data plans, mobile devices are ubiquitous; they are a rapidly growing force in the way we access information. Has your website rolled out the welcoming mat for these visitors? If not, it's time you took a look at your mobile website design. Read Full Article

The Way We Work

Is Your Business Ready for a Virtual Assistant?

Try as you might, you can't do everything yourself if you want to grow your business. It's one thing to accept that; it's another to actually welcome someone new, like a virtual assistant, to share your work. When you've relied on a team of one, how can you feel confident that someone else will understand your priorities, motivations, or rationale? Three professionals explain their experience and advice for those preparing to take the next step. Read Full Article

Startup Resources

The 5 Phases to Build a Website

How do you move your business or personal website from concept to launch? Whether you decide to learn how to build a website on your own or to hire a web developer, there are five phases your process should go through. It's exciting to make a website, and it can be tempting to simply jump in. However, by taking the time to follow a more structured process, you'll create a site that’s more effective and spend less time fixing problems later. Read Full Article

Startup Resources

eBook: Top 10 Startup Tips for Going Global

Studies show that startups are going global more quickly than ever before. Economic forces and globalization push us to explore new markets while technology has made cross-border transactions and communication comfortable. Accessing capital and reaching more early adopters of technology are strong incentives to expand internationally. oDesk teamed up with General Assembly to create “Top 10 Tips for Going Global,” an eBook that gives actionable advice to startup founders, marketers, and mentors who are leading the charge to cross the pond. Read Full Article

Startup Resources

Web Development 101: What Are Website Templates?

Not everyone needs a team of web developers, programmers and graphic artists to build a website. For many people, a simple web presence is all that is needed. Using website templates can be a fast, easy way to build a website for a small business or for personal use — and there's a wide range of options available. Whether you're looking for an online business card, a portfolio to showcase your photography or design, or a blog to share your thoughts, a template can save you time and money. Read Full Article