The Way We Work

MOOCs: The Future of Higher Education is Flexible, Free, and Mobile Friendly

November 3, 2015 by

However you choose to navigate life as a working adult, one thing is clear: This isn’t the job market of your parents’ generation—and that includes your education. Massive open online courses (MOOCs) bring higher learning to the masses regardless of location or income, adjusted to fit your needs. Dr. Kristin Palmer, Director of Online Learning Programs for the University of Virginia (UVa), explains how MOOCs are changing education, admissions, and the way we learn essential new skills. Read Full Article

Startup Resources

Mobile-Friendly Sites Get a Boost in Google Search Results

March 10, 2015 by

If mobile search engine optimization (SEO) has taken a backseat in your marketing strategy, Google just dialed up the pressure for businesses that want to stay competitive. Starting on Apr. 21, 2015, Google search results for mobile users will prioritize sites that offer high-quality information that’s formatted to fit on their devices. These tips will help you make sure your site is ready. Read Full Article

The Way We Work

How to Write the Perfect Email Introduction

February 26, 2015 by

Most freelancers experience a few hiccups during the process of turning a prospect into a paying customer. When you compose the email that will introduce yourself and/or your services to someone, there’s actually a general “template” you can follow to help make a strong connection with your potential client and pave the way for a good working relationship with them. Read Full Article

Online Work Tips & Best Practices

Dodging Social Media For Your SMB? You’re Not Alone

June 25, 2014 by

When I asked the owner of a new neighborhood coffee shop which social network I could find her on, she shook her head. She didn’t have time to deal with social media, she said; there are too many other pressing matters to take care of. It's tough for the owner of a small or midsize business (SMB) to keep up with social media demands. We talked to Melanie Feltham, oDesk's community manager, for her advice about taking a strategic approach to social media so you can make the most of your time. Read Full Article

Startup Resources

Mobile Website Design Helps Keep Customers Happy

April 7, 2014 by

You walk into a waiting room filled with people. They’re not watching the television; they’re not reading magazines. No, the majority of those seated have their heads down, thumbs expertly typing on mini-keypads with eyes glued to small screens. Thanks to ever faster and cheaper data plans, mobile devices are ubiquitous; they are a rapidly growing force in the way we access information. Has your website rolled out the welcoming mat for these visitors? If not, it's time you took a look at your mobile website design. Read Full Article

Startup Resources

Web Development 101: Top Web Development Languages in 2014

March 19, 2014 by

When it comes to choosing the best web development language for your website, it's important to remember that there is no single best language. Instead, a web developer will choose the option that best suits your project, based on the specific functionality or features you want. Here is an overview of the more popular web development languages in use by the industry today. Read Full Article

Startup Resources

Web Development 101: What is a Web Developer?

March 12, 2014 by

If you've decided not to build your own website, you may already know that you'll need a web developer to make sure the technical side of your new website comes together smoothly. But what skills should you look for in a web developer? And do you need a web developer or a web designer — is there a difference? Here's a closer look at the specific skills and talents your web person should have, so you can identify what you’re looking for and understand what web-related skills are needed to build the best site for you or your business. Read Full Article

Startup Resources

Web Development 101: What is Web Development?

March 7, 2014 by

If you’re looking to build a website—whether you’re considering doing it yourself or hiring a web developer to do it for you—you’ve likely heard the term ‘web development’ come up very frequently. Familiarity with the concept is fine, but if you’re serious about learning how to develop a website, you should have a solid understanding of the term. So for our first post in the Web Development 101 series, we’ll start at the beginning—what is web development, anyway? Read Full Article

Startup Resources

10 Best Web Development Tutorials For Beginners

March 5, 2014 by

Maybe you’re looking to build a website for the business you’re bootstrapping from the ground up. Maybe you’d like to enter the world of web development and are looking for an introduction to coding. Or maybe you’re just trying to stay a step ahead (or behind) your hacker kid. Whatever the case, we’ve got the resources to help you get started. Here’s a list of the 10 best web development tutorials for beginners. Read Full Article