The Way We Work

How to Write the Perfect Email Introduction

Most freelancers experience a few hiccups during the process of turning a prospect into a paying customer. When you compose the email that will introduce yourself and/or your services to someone, there’s actually a general “template” you can follow to help make a strong connection with your potential client and pave the way for a good working relationship with them. Read Full Article

Online Work Tips & Best Practices

Dodging Social Media For Your SMB? You’re Not Alone

When I asked the owner of a new neighborhood coffee shop which social network I could find her on, she shook her head. She didn’t have time to deal with social media, she said; there are too many other pressing matters to take care of. It's tough for the owner of a small or midsize business (SMB) to keep up with social media demands. We talked to Melanie Feltham, oDesk's community manager, for her advice about taking a strategic approach to social media so you can make the most of your time. Read Full Article