Startup Resources

How to Sell: Finding the Right Approach for Your Business

Now more than ever, companies need to understand the nuances of how and why people buy products or services. Is an as-simple-as-possible buying process the best way to convert prospects? Or do they need a full consultation with an expert before making a decision? In his recent Linkedin column, oDesk CEO Gary Swart advises businesses to answer these fundamental questions before creating a sales plan. Read Full Article

The Way We Work

7 Habits for Successful Women in the Future of Work

It’s no secret that females in the corporate world come up against some unique challenges, and there’s no better resource for us than other successful businesswomen. oDesk VP Jaleh Bisharat offers her own advice to women in this article from her Huffington Post column, writing about general best practices as well as tips for how to keep yourself relevant in an ever-evolving marketplace. Read Full Article

Online Work Tips & Best Practices

How to Hire an SEO Expert

If a tree falls in the woods and no one is around to hear it, does it make a sound? This age-old adage could not be more fitting to the world of internet marketing today, where information is abundant and everyone is vying for the top spots in search rankings for Google, Yahoo and Bing. Better search engine rankings can lead to increased traffic, sales and profits. But how exactly does one proceed to rank their pages higher in search engine results? The answer is through search engine optimization (SEO). Running a full SEO campaign can be a daunting task to handle alone; fortunately SEO experts are here to help. Here’s what you need to know to make informed decisions when hiring SEO consultants. Read Full Article

The Way We Work

oDesk VP Matt Cooper Shares 5 Steps to Becoming More Marketable

The world of work is changing fast, leaving a wake of frightening uncertainty that's especially daunting for those of you early in your careers. We're facing an unemployment rate of more than 7%, an online landscape that turns simple daily actions into permanent reputations, and a world so fast-paced that the next in-demand skill may not even exist yet. How can you help yourself stand out? In a column published today for Inc., oDesk Vice President of International & Enterprise Matt Cooper provides 5 steps to becoming more marketable by bolstering your current skills and developing new ones. Read Full Article

The Way We Work

Teacher In The Cloud: Online Education Opens New Opportunities

Leslie Fetzer's passion for helping students succeed has driven her to innovate on the cutting edge of education: online classrooms. This award-winning teacher rarely enters a traditional classroom; instead, her main office is her computer desk — at her home in Holly Springs, NC. She believes that the freedom and flexibility online education provides helps make a difference in the lives of her students. And she's not alone. More and more teaching professionals are discovering that the world of online education offers new ways to harness and share their love of teaching. Read Full Article

All Things Upwork

The Rise of Specialists Online: Growing Opportunity for a Long Tail of Skills

The Internet is the main driving force of long-tail markets, as suppliers of these more unique items are now able to tap into buyers via online marketplaces (such as eBay and Amazon). But what if the long tail phenomenon spread to a more advanced market, one that would bring a broader economic impact? In other words, what if it spread to the world of work? As oDesk approached $1 billion cumulative spent hiring via our site, I wondered if the long tail was taking hold in our online workplace. With the Internet opening up access to businesses and professionals worldwide, I hypothesized that plotting oDesk skills data would show a long tail. Read Full Article