The Way We Work

Meeting of Minds: Balancing Collaboration With Individual Creativity

July 25, 2012 by

Research shows that we tend to collaborate better electronically than we do in person—when the conditions are right. Otherwise, brainstorming as a group instead of on our own can be a lot less effective than reputation might lead you to believe. Applying these three methods for collaboration can elevate your team's brainstorming from time-wasting to creative dynamite. Read Full Article

The Way We Work

Online Sourcing Enhances Staffing

July 24, 2012 by

Matt Cooper, oDesk's VP of Marketplace Operations, is now a guest columnist for Staffing Industry Analysts' new blog, The Staffing Stream. Matt's first post, Online Sourcing Enhances Staffing, discusses the relationship between online work and traditional local staffing, as well as what the future of work will look like. Read Full Article

All Things Upwork

Insights From the World Bank’s Technology & Jobs Panel

May 30, 2012 by

I was excited to participate in a panel at the World Bank last week about “An Open Conversation on Technology and Jobs,” presented by the Jobs Knowledge Platform and led by World Bank Managing Director Mahmoud Mohieldin. Online work is quickly becoming a large piece of the global employment picture, and its impact on economies around the world (especially developing economies, according to the Financial Times) is already an important topic of discussion. As a result, there is a growing need for the world’s policymakers, government officials and industry leaders to have an open dialogue about the policies and best practices surrounding online work. Read Full Article

The Way We Work

Make it Viral: The Secrets of Web Video Success

March 12, 2012 by

One trillion. Not only is this a number with a whole lot of zeros, it is also the number of playbacks on YouTube in 2011. And those viewing numbers are not getting any smaller — in fact, online video’s explosive growth will probably add a few more zeros with this year’s roll out of Internet-enabled Smart TV sets (not to mention the new high-resolution iPad). This growth in online video offers unique opportunities for small businesses and freelancers. Unlike advertising on television, you do not have to buy “air time” for online video. Neither do you have to confine yourself to the 30-second spot or to selling within the conventional commercial format. On the Internet, a small business has a much greater chance of attracting relevant eyeballs and winning new customers in a cost-effective way. And video advertising can take varied and creative paths (witness the iPhone in a blender commercial). Successfully marketing with video requires more than just clicking on YouTube’s “upload” button.  It takes careful development and focused execution at all stages, from planning to production to promotion. Here are some pointers for success during each phase. Read Full Article