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Part-Time Email Marketing & Deliverability Specialist

Posted last month

OVERVIEW

Name of the Role: Part-Time Email Marketing & Deliverability Specialist

Purpose of the Project: I need an email marketing specialist who can navigate a range of different ESP platforms (Klaviyo, HubSpot, MailChimp, ServiceTitan, Zoho, Beehiiv, SendGrid, Instantly.AI, Zoho, HighLevel & more) to segment audiences based on demographic data and behavior, build campaigns, format emails, troubleshoot DNS and deliverability problems, and pull reports for clients to view results.

The purpose of this role is to make our agency more efficient in crafting creative & high-performing email campaigns. Our biggest bottleneck right now is the amount of time that I (the copywriter & campaign strategist) am spending on navigating ESPs, making sure the backend of these platforms are set up right, ensuring that our clients have their SPF, DKIM, and DMARC records set up correctly, and formatting/scheduling emails in the actual sender. It’s led to lower quality copy on my part and I need a deliverability and technology expert who can take on these problems.

What Success Looks Like:
I get to live in Google Docs, where I write. You receive said Google Docs from me, then plug the campaigns into the appropriate ESP to schedule & send them.
You publish and send client email campaigns on time, every time
You can quickly troubleshoot deliverability and technology problems (for example: if a client’s emails are suddenly going to spam, you can troubleshoot the problem and make suggestions - whether it’s testing different content, changing with IP they’re sending from, updating their DNS records, or other solutions you recommend. If you don’t know what these terms mean, you’re not a good fit for this role)
You segment audiences based on individual campaign needs

Schedule:
You and I will meet every day for 15-30 minutes to go over daily priorities
We will also have a longer one-on-one for 60 minutes once a week to review goals and priorities for the week
Outside of those two scheduled meetings, you’ll be expected to complete all tasks by the deadlines assigned in Trello

Checkpoints Along the Way:
Weekly client reports should be completed by the deadlines assigned in Trello

BONUS CRITERIA:
You’re a proficient, Email Players trained copywriter and hope to be able to write actual campaigns in the future
Preference will be given to email marketers who are active, paying subscribers of Ben Settle’s Email Players newsletter

Company email address
Access to all ESPs our clients use
Trello access

Maximum 10 Hours Per Week to Start

About the client
Member since 16 Feb 2024
  • United States
    Logan 16:18
  • 3 jobs posted
  • US$3.4K total spent
    4 hires, 1 active
  • US$275.17 /hr avg hourly rate paid
    11 hours
  • Education
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