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SPSS Analysis Model Testing and Creation and Board Note

Posted last month

I need someone to report the results of an analysis in the form of an annotated deck of PowerPoint slides and a board note.

I will attach the brief, the rubric, the checklist and two examples of similar work.
I was going to focus on the DV: Behavioural likelihood
IV: Motivation Peer Pressure
IV: Attitude
IV: Tech Savvy
but if you can find any stronger IV variables that would be great.

Please note the report is on Virtual Tourism and this article is the basis of the context: (link removed)

I have chosen the company Intrepid to write the proposal for.
Company Overview:
Pioneering sustainable adventure travel globally, Intrepid Travel is renowned for its commitment to authentic and eco-friendly travel experiences.
Importance of Research:
With the evolving landscape of global travel and increasing importance of sustainable practices, exploring virtual tourism presents a strategic opportunity to enhance accessibility and reduce environmental impact."
Managerial Question:
"How can Intrepid Travel effectively develop and implement virtual tourism experiences to maintain customer engagement and extend national and global reach while reinforcing its commitment to sustainable travel practices, affordability and accessibility?
Objective of the Presentation:
To present data-driven insights from our market research, outlining the potential of virtual tourism to complement our existing offerings and customer engagement strategies

Please provide a full slideshow, including own made tables, graphs and intepretation of data. Aswell as including the SPSS raw outputs in the appendix
the A2 MKTG3504 is the document i started and kind of a template that you can continue to work on and complete.

The main points i need are Sample Description, Factor Analysis, Regression Analysis and any additional testing that may help. Also include recommendations you have.  The model should test Behavioural Likelihood to use Virtual Tourism and what variables affect that. Note that some of the variables may need to be recoded, Im not sure which ones. You should justify the model through testing, produce a revised model and justify how Intrepid can benefit from this information as a Travel company

Activity on this job
  • Proposals:
    5 to 10
  • Last viewed by client:
    last month
  • Interviewing:
    1
  • Invites sent:
    2
  • Unanswered invites:
    0
  • Hired: 1
About the client
Member since 2 May 2023
  • Australia
    Newstead 05:27
  • 8 jobs posted
  • US$173 total spent
    7 hires, 2 active
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