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What does a Webflow Developer do?

A Webflow developer uses the Webflow visual design tool to create web pages. The in-browser tool allows a web designer to create stunning visual designs and web pages from a variety of templates from e-commerce to author websites and more.

Webflow experts typically have a strong knowledge of visual and user experience design as well as some front-end development experience. This skill set allows a Webflow designer to create stunning web designs for business or personal sites.

Often Webflow developers can work with digital agencies or e-commerce companies to develop landing pages that enhance conversion.

What skills do I need to become a Webflow Developer?

The Webflow tool allows website designers to create visually appealing designs using a variety of templates, animations, SEO, and more. While experience with the tool will definitely set you apart, there are other skills that you can incorporate into your Upwork profile to make you a strong candidate for a Webflow project.

Common skills a Webflow designer should possess include:

• Front-end development: While Webflow is a no-code platform with a focus on visual design, it helps to have an idea of how programming languages like HTML, CSS, and JavaScript languages factor into web design as well. This allows the designer to create custom code if needed.
• Integrations: A webflow expert needs a solid understanding of the Webflow tool, including integrations, such as social media and plugins for other apps.
• UX Design: When it comes to designing a Webflow site, the user is the one who needs to be able to understand information. A strong understanding of common user experience principles will help a Webflow designer succeed.
• SEO: Search engine optimization, or SEO, is essential for getting web pages to rank, so a basic understanding will help Webflow designers.
• Graphic design: Webflow designers should have a solid understanding of key graphic design principles, including fonts, color theory, and grid systems.
• Prototyping: Prototyping is an invaluable skill for a Webflow developer. It allows the web designer to create low or high-fidelity mockups and test out new design ideas.

What are the core Webflow Developer job responsibilities?

A Webflow designer will work with the Webflow tool. This form of freelance web design is focused on engaging in the design process and creating web pages to achieve specific goals.

Some of the things that Webflow experts may be asked to do include:

• Create mockups and wireframes for new web designs.
• Develop Webflow projects based on Figma files
• Collaborate with marketing and design teams to develop new Webflow websites based on company goals.
• Work with marketing and UX design teams to evaluate ways to increase conversions.
• Maintain website performance.
• Audit animations and interactions and employ UX design principles to see where the design can be improved.
• Present their design process and explain design decisions.

Should I get a Webflow Developer degree or certification?

If you want to learn Webflow, then it helps to add a certification or degree to your Upwork profile to stand out. Where there aren’t specific degrees in Webflow, prior experience can help you create a portfolio and demonstrate know-how.

A few other ways Webflow designers can demonstrate their skills include:

• A bachelor’s degree in graphic design, user experience design, human-computer interaction, or similar fields.
• Online courses and step-by-step tutorials
• Webflow University’s free courses