Robert G.
SydneyAustralia
100% Job Success
Top Rated

HubSpot Certified Platform Consultant | Marketing & Sales Automation

I can optimize your HubSpot and customer journey into a streamlined, system that amplifies conversions and facilitates scalable growth for your business. My area of expertise and passion is crafting complete, top-to-bottom optimizations of your Marketing, Sales, Service, and Operations processes through Customer Experience Design (CXD). Whether you're an early-funded startup or an established brand, I'll work closely with you to align your people, processes, and HubSpot to deliver a more personalized, impactful customer experience at scale. As a creative problem-solver for Go-To-Market and Scale-Up teams, I help my clients gain the freedom to lead with more time to focus on their company's strategic vision. My work involves leading strategic roadmap initiatives to align and enhance how customer-facing teams, processes, technology stacks, and data infrastructure all work together. I focus on mapping customer journey transformations, facilitating sustainable behavior change interventions, and implementing go-to-market feedback loops. More about me: Originally from Las Vegas and now thriving in Sydney, Australia, I am a customer-centric, analytical professional with a background in acquisition intelligence, business transformation, and agile project management. Throughout my career, I’ve helped GTM, hypergrowth Tech, and SaaS brands (Series A-C) validate their operating models to drive predictable revenue growth. ✳️ Notable Capabilities: ○ Discovery and Diagnosis of your Current State ○ Tech Stack Auditing / Platform Gap Analysis ○ End-to-End Customer Journey Mapping ○ Go-to-Market and Scale-Up Strategy ○ Setup from scratch of Marketing, Sales, Service and Operations Hub ○ Marketing Campaign Setup and Implementation ○ Integration of Tech Stack Apps, Custom API, and Data Sync ○ Advanced CRM Automation / Workflow Implementation ○ Agile Project Management of Key Priorities ○ Custom Dashboarding / Reporting / Analytics Setup ○ Conversion Rate Optimization and Iterative Testing ○ Tactical Revenue Operations ✳️ What Sets Me Apart? 1. I'm not just a consultant who provides recommendations; I take the lead of the entire transformation process. 2. Through Customer Experience Design (CXD), I address complex systemic challenges in a human-centered way -- delivering deeply effective experiences for your customers at every stage of their buying journey. 3. If you're looking to grow your brand without increasing your workload, designing scalable systems of personalized experiences will be vital. I'll help you turn your buying process into a well-functioning system, bringing predictability to your operations. 4. Working closely with you and your team, I'll identify any technical gaps in your platforms, develop a comprehensive blueprint, and implement the most effective processes. 5. Our partnership will grant you the freedom to lead, allowing you to focus on your company's strategic vision while also providing the necessary infrastructure to explore new revenue streams. ✳️ Case Study: My HubSpot journey began almost seven years ago at Rezdy.com ; a recent Deloitte Technology Fast 50 awarded SaaS business in the tour and activities space. I worked with them as they sought to break into the US market. ○ I actively tapped into the customer perspective and designed a comprehensive customer journey map, a visual story of customer interactions with the brand (both current and ideal state). Once mapped, I brought scalable improvements to life - validating and deploying bespoke sales support systems/automated workflows required to meet the rapid growth of the business. ○ I also implemented a weighted lead scoring system and lead allocation to sales reps along with key Sales and Onboarding processes into Hubspot CRM in less than 90 days (for an organization of over 120 team members globally), which increased the rate at which leads became customers by 42%. ○ In collaboration with my marketing and sales stakeholders, I deployed Personalized Email Sequences, a series of targeted and timed email templates to nurture contacts over time. This helped mitigate the need for early-stage sales rep involvement, allowing sales reps to focus their time on high intent, sales-ready prospects. ○ I proactively aided US/APAC Regional Sales Managers and Global Head of Sales in building and extending business reporting, dashboarding, and analysis critical to sales pipeline management, individual sales rep performance, and marketing investment decisions. ○ I continuously identified and resolved significant marketing, sales, and onboarding process bottlenecks that impeded the free flow of leads moving through the buyer's journey. ✳️ Get In Touch: Got an interesting problem to solve? Lets chat! I listen with empathy, make decisions based on data, and proudly position solutions aligned with stakeholder goals, challenges, and initiatives.
Work history

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Skills

Skills

  • Lead Nurturing
  • Process Optimization
  • Conversion Rate Optimization
  • Marketing Operations & Workflow
  • HubSpot
  • Business Transformation
  • Marketing Campaign Setup & Implementation
  • Marketing Automation Strategy
  • Automated Workflow
  • CRM Automation
  • Lead Management Automation

Testimonials

Testimonials from past clients

"I worked with Rob on implementing our GTM strategy within a SaaS business with high velocity sales. While working in a vastly different timezone, Rob was able to deliver high quality insights through extensive reporting through Hubspot while making the life of the sales and customer success teams that much easier by automating timely, inefficient processes. Specifically the work he did on bringing in MQL’s through to auto-allocation of sales reps was terrific. We used to spend the majority of our sales manager’s time on admin/reporting and now they spend <10% of their time collating information because it is now at everyone’s fingertips. I couldn’t recommend Rob high enough, he made our jobs that much more engaging while being able to reduce headcount due to automation. Thanks again!"

Michael K. | Head of Revenue
GTM Strategy & Implementation Oct 2020

Verified


"Rob was a crucial component in the rollout of Hubspot to our Sales and Customer Success teams at Rezdy in 2018-2019. The processes we have this very day are derived from Rob's work during this period. He became a CRM guru and seamlessly transitioned both teams to Hubspot by planning and developing a tailored implementation process just for Rezdy, creating personable learning resources and by showing an excitement that made us all believe in him... And he didn't let us down. Thanks Rob!"

Guy B. | Training and Implementation Specialist
Onboarding Process Optimisation Oct 2020

Verified


"I worked with Rob for 4 months on a project that involved a rehaul of the entire customer journey from acquisition to loyalty. This project included auditing and mapping the existing customer journey and establishing a new and improved one with the relevant departments - marketing, sales, customer onboarding, products, and customer support. He implemented automated marketing emails and sales sequences to ensure a smooth customer journey for our clients. With his help, we were able to provide our clients with improved customer experience whilst increasing sales, and reducing the drop out rate throughout the customer journey. He was an absolute gem to work with and showed professionalism, and initiative throughout the whole process, a true asset to have on your project. "

Cindy T. | Acquisition and Customer Marketing Executive
Customer Journey Mapping and Implementation Sept 2020

Verified


"I worked alongside Robert as he set up the CRM solution Hubspot for Rezdy on a global scale. He put together demonstrations and walked teams through the 'How to' with efficiency and ease. Highly recommend."

Lisa R. | Head of Sales
Hubspot Implementation Sept 2020

Verified


"It's been really great working with Robert! He's very knowledgeable in his work, very thorough and transparent, provided me with great recommendations, and completed the project above and beyond expectations! Highly recommend, and will work with Rob again :) Thanks! Rob A."

Robert A. | Founder & CEO
Marekting/Sales CRM Automation Sept 2020

Verified


"During the time I worked with Robert, I was extremely impressed with his ability to learn new technology and run with it, with little supervision. He was able to learn Hubspot and help create a new sales and support infrastructure that drastically improved our reporting abilities, allowing us to have better insight to customer trends and helped improve our processes. His professionalism and upbeat attitude was infectious in the office, which was very helpful when bringing teams together to collaborate. He is a quick learner and not afraid to tackle new and difficult projects. Highly recommended!"

Bill B.
Onboarding Experience Sept 2020

Verified