John B.
StellenboschSouth Africa
100% Job Success
Top Rated Plus

FinTech Brand Strategist

I help my clients build power brands driven by purpose. ✦ FinTech Specialist ✦ 15 Years Branding Experience ✦ 10 Years Entrepreneurial Experience ✦ Full-Time Consultant ✦ University Degree in Arts & Graphic Design ✦ World Design Capital Finalist ✦ 100% Success & Top Rated on UpWork WHAT IS A POWER BRAND? You know them when you see them. They’re clear about who they are and what they stand for. You feel good identifying with them. You feel good recommending them to your friends. And you feel good buying their products and using their services. WHAT WILL A POWER BRAND DO FOR YOU? A power brand is catalytic. It raises the bar of every aspect of your business, from customer loyalty to product quality perception, to better profit margins. It inspires team culture and commitment to your vision. It’s a vital asset in attracting funding, negotiating an exit, or growing your business to become more valuable than its parts. WHAT DOES IT TAKE TO BUILD A POWER BRAND? Vision. A clear, true, and inspired vision. Brands powered by purpose have an extraordinary ability to drive business success. We will workshop your vision together, capture it in the most compelling terms, and build it into your brand’s strategy. WHAT IS A BRAND STRATEGY? The captain who sets sail a few degrees out ends up miles off course. A brand strategy is your northern star that guides your team in growing your brand. It sizes up your competitors, segments and targets your audience, and claims a distinct market position. It then defines the brand’s personality, articulates its core messages, and styles its identity. This clarity is how your brand will connect the hearts and minds of your customers. HOW WILL WE WORK TOGETHER TO BRING YOUR BRAND TO LIFE? For the duration of the project, you can see me as a trusted partner. You do much of the heavy lifting while I navigate you through the process, soundboard your thinking, add creative input, and craft your final brand strategy guide. I will then step into the role of brand director, help select a specialized team, and oversee the development of the brand identity and required collateral. WHAT ARE THE DELIVERABLES? ❖ Vision Statement ❖ Brand Strategy Guide: Positioning, Personality, Overarching Story, Value Offer Statement/s, Messaging, Origin Story, Values, Tone Of Voice, and Style. ❖ Core Brand Identity: Brand Name, Tagline, Logo, Visual Language, Graphic and Photo Library, and Brand Guide (Stylistic Specifications for Layout Templates, Logos, Colors, Typography, Photography, and Supporting Graphics). ❖ Possible Collateral: Pitch Deck, Website, Corporate stationery, Social Media Templates, Digital Ad Templates, Ui/Ux Design, etc. WHAT NOW? If my approach resonates with you, get in touch! We’ll have a chat about your brand and business and see if we’re a good match to work together. I’m generous with my knowledge and experience and enjoy talking with driven founders with innovative ideas. ABOUT ME I was co-owner and creative director of a design and advertising agency for ten years, working with brands like Amazon, Nando's, Oxfam, and WWF. I then embarked on various entrepreneurial projects, one of which was a finalist in The World Design Capital. Now I do what I do best - brand strategy consulting. I have learned to create power brands by bridging the gap between the logic of strategy and the magic of creativity. This has earned me the privilege of working with seasoned entrepreneurs who value serious branding.
Work history

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  • Brand Strategy
  • Corporate Branding
  • Branding
  • Brand Development
  • Brand Identity
  • Brand Guidelines
  • Brand Naming
  • Business Strategy