Hi, I'm Debbie Weinstein, a 🏅 Top Upwork Earner, Fractional CMO (fCMO), your outsourced marketing leader! I help businesses develop effective marketing strategies/plans based on their business goals and budget, manage the execution of these plans, manage teams, work with their agencies/vendors if needed, and provide ongoing analysis to ensure a high return on investment. I have corporate marketing leadership and agency experience building and executing creative, integrated, multi-channel marketing strategies that strengthen brand awareness and reputation, provide a steady flow of sales leads, and measure ROI.
I have over 25 years of marketing experience spanning marketing strategy, digital marketing, market research, marketing communications, and marketing management. I have managed multiple corporate marketing teams and digital agency execution teams.
👩🏻⚖️ fCMO/ Fractional marketing leadership services
- Assessment and audit of current marketing strategy and tactics
- Branding, messaging, positioning & client/customer personas
- Marketing strategy/marketing plan development and recommendations
- Marketing agency or internal marketing team assessment and management
- Marketing team leadership and project management of marketing execution (web, email, social, paid ads, SEO, analytics, copywriting, branding, sales collateral.)
- Marketing tech stack assessment and recommendations
- Monthly data analysis, ROI analysis, reporting
- Marketing budget allocation
- Content/Copywriting for digital channels: web, social, email, ads, and sales outreach
- Content marketing strategy & planning
- Paid ads strategies
- Social media strategies
- Email marketing strategies
- Integrated, multi-channel marketing strategy development, management, and editorial calendars
🖥️ TECHNICAL SKILLS
• Google Workspace and Office 365 (Word, PowerPoint, Excel)
• CRM: Salesforce.com, HubSpot Marketing & Sales Hub
• CMS: WordPress, Big Commerce, Squarespace
• Marketing Automation & Email Marketing: HubSpot, Klayvio, Pardot
• Social Media: Facebook, Twitter/X, LinkedIn, Instagram, YouTube, Pinterest
• SEO/Reputation Management: Google Search Console, Reputation.com, Bright Local, SEMrush
• Project Management: Asana, Monday.com, Basecamp, Slack, Click Up, Smartsheet
• Analysis: Google Analytics GA4, Agency Analytics
🏆 PROFESSIONAL SKILLS:
- Excellent leadership and team management skills, with a history of building and leading high-performing marketing teams.
- Proven track record of designing and executing successful marketing strategies that have driven substantial customer acquisition and revenue growth.
- Strong analytical skills with the ability to interpret data, analyze trends, and make data-driven decisions.
- Proficiency in utilizing performance marketing platforms and tools
- Exceptional communication skills, both written and verbal, with the ability to present complex ideas in a clear and concise manner.
- Strategic thinker with the ability to balance short-term objectives with long-term vision.
- Collaborative mindset and the ability to work effectively in a cross-functional environment.
✅ INDUSTRY EXPERIENCE:
Healthcare, Medical Devices, Med-Tech, CPG, Retail, Oil & Gas, Media, Real Estate, Industrial Services, Technology, Law, Industrial Services.
Contact me to discuss your marketing needs and I will work with you to provide a customized plan. Examples of work and references upon request.