As a Founder, one of the major pain points is to completely understand how your product is being used by your users, & use the insights to drive the business forward.
That’s exactly what I want to help you achieve. I’m Ansh, a Product Analytics expert along with a Mixpanel Certified Partner, who has worked with 15+ early-stage startups to help them set up their analytics infrastructure, along with driving their business growth through insights.
What exactly can I help you with?
✅ Event tracking and database design
Data is king, but only if you know what to track. That's where I step in. I'll create a custom Event Tracking Implementation Spec or Database Schema for your business. With this, you'll be able to dissect your data in a way that's meaningful and drives decision-making.
✅ Analytics strategy
Ever felt like you're shooting in the dark when it comes to understanding your customers or your product's performance? Let's change that. I'll help you craft an analytics strategy based on the AAARRR funnel that shines a spotlight on your customers' behavior, your product's performance, and the areas you can improve.
✅ Dash-boarding & analytics
I'll distill your data into powerful, easy-to-grasp dashboards that focus on the most relevant KPIs. With this, you'll have a clear view of your product, your customers, and the decisions you need to make. No more getting lost in data, just insights that make sense.
✅ Solving problem statements [Figuring AHA moment, Improving stickiness ratio/ retention, Improving NPS, Optimizing user funnels & flows, etc.]
Once we've got the basics in place, it's time to dive deeper. I'll cook up problem statements linked to your north star, and mine insights from them that will fuel informed decisions. The outcome? A positive boost to your user engagement, revenue, or whatever your north star may be.
✅ Integrating across tools/ setting up data automations
Tools I’m comfortable with: Mixpanel, Amplitude, Posthog, Tableau, Power BI, Metabase, Databricks, Redshift, Fullstory, Hotjar, Heap, Segment, Rudderstack, Zapier, Klaviyo, Customer.io, Google Sheets
✅ Consulting
As a product analytics consultant, I specialize in providing expert guidance on how to measure, analyze and make data-driven decisions. From identifying the right metrics to track, to providing in-depth analysis to gain valuable insights, and recommending the best tools for your needs, I can help you turn data into a competitive advantage. Don't leave your business's success to chance, let me help you make data-driven decisions that drive real results.
What I’ve done in the past?
- Boosted Copyfy's sign-up conversion from 30% to 61% in 30 days by optimizing UI flow based on user behavior insights.
- Boosted activation funnel by 8% in 30 days using strategic notifications and minimizing user activation friction for Foriio.
- Helped increase Foriio's retention by 6% in 4 months through data-backed UI modifications and feature additions.
- Working with CRED (An Indian FinTech) for the last 1.5 years, I’ve delivered insights & created models that boosted success rates by ~5%, cut costs by ~10%, and upped efficiency by ~5%. Alongside, I’ve built a dynamic model to record outages across payment providers, using which the outages reduced by 93% m-o-m.
What do people say about me?
- Ansh was extremely helpful in developing our V2 analytics strategy and in setting up our Mixpanel dashboards accordingly. He was not only proactive in bringing his expertise but also highly adaptable to our specific needs. Ansh played a key role in identifying effective solutions where standard approaches were insufficient, delivering all his tasks with great professionalism and impressive speed. Looking forward to future projects with you, Ansh!
- Ansh had skillfully set up our PostHog dashboard analytics, delivering a precise and effective solution. Highly recommend his expertise and commitment to quality.
- Ansh has been excellent with setting up our mixpanel pipeline and providing insightful analytics. He's always available, humble, and always ready to learn more about the product!
- Ansh was incredibly helpful in three main ways: first his detailed technical knowledge of MixPanel helped me solve specific implementation problems and needs quickly, usually within a few minutes. Second, he pushed me to frame my thinking about why I wanted a certain piece of analysis. This helped me get far clearer on my goals - sometimes leading to me running different analysis, dropping a piece altogether and always helping me think more strategically. Finally, Ansh has a lot more to offer than *just* MixPanel advice - he's able to think strategically about North Star and second-level metrics, helping me figure out the why behind the work I was doing.
If I seem fit for what you’re looking for, let’s get started.
Amplitude
