How to hire blog designers
Is your blog feeling a little bit stale? If you’re ready to graduate from free themes and give your blog a unique look and feel, a blog designer can help. So how do you hire blog designers? What follows are some tips for finding top blog designers on Upwork.
How to shortlist blog design professionals
As you’re browsing available blog design consultants, it can be helpful to develop a shortlist of the contractors you may want to interview. You can screen profiles on criteria such as:
- Industry fit. You want a blog designer who understands your industry so they can create a blog that will resonate with your target market.
- Project experience. There’s nothing like a blog designer’s portfolio to tip you off to their skills and personal design style.
- Feedback. Check reviews from past clients for glowing testimonials or red flags that can tell you what it’s like to work with a particular blog designer.
How to write an effective blog design job post
With a clear picture of your ideal blog designer in mind, it’s time to write that job post. Although you don’t need a full job description as you would when hiring an employee, aim to provide enough detail for a contractor to know if they’re the right fit for the project. An effective blog design job post should include:
- Scope of work: From logo design to content layout, list all the deliverables you’ll need.
- Project length: Your job post should indicate whether this is a smaller or larger project.
- Background: If you prefer experience with certain industries, blog platforms, or technologies, mention this here.
- Budget: Set a budget and note your preference for hourly rates vs. fixed-price contracts.
BLOG DESIGNERS FAQ
What is blog design?
Blog designers are graphic designers who know which colors, fonts, layouts, and features work best for blogs. Some even know enough HTML, CSS, and JavaScript to customize themes and widgets on your blog. Here’s a quick overview of the skills you should look for in blog design professionals:
- Content management system (CMS) such as WordPress, Joomla, or Squarespace
- Graphic design
- UI/UX for blogs
- SEO (search engine optimization)
Why hire blog designers?
The trick to finding top blog designers is to identify your needs. Fitness, finance, health and wellness, cooking, and music blogs all follow different styles. Do you need graphic design skills to create a logo, or are you seeking someone to write custom CSS to tweak the design of an existing theme? The cost of your project will depend largely on your scope of work and the specific skills needed to bring your project to life.
How much does it cost to hire a blog designer?
Rates can vary due to many factors, including expertise and experience, location, and market conditions.
- An experienced blog designer may command higher fees but also work faster, have more-specialized areas of expertise, and deliver higher-quality work.
- A contractor who is still in the process of building a client base may price their blog design services more competitively.