CONSUMER SEGMENTATION SPECIALISTS
What is consumer segmentation?
Consumer segmentation is the practice of dividing your target market into groups based on specific traits such as age, interests, and spending habits.
Here’s a quick overview of the skills you should look for in consumer segmentation professionals:
- Customer segmentation
- Marketing strategy
- Market research
- Marketing analytics tools (e.g., Google Analytics, Kissmetrics, Segment)
Why do you want to hire consumer segmentation specialists?
The trick to finding top consumer segmentation specialists is to identify your needs. Is your goal to identify key market segments within your customer base to send targeted promotions via Facebook Ads? Or do you have a Shopify store with a list of email subscribers and wish to send relevant promotions to customers based on past buying habits? The cost of your project will depend largely on your scope of work and the specific skills needed to bring your project to life.
HOW TO HIRE CONSUMER SEGMENTATION SPECIALISTS
From collecting customer data to analyzing it for key audience differentiators, consumer segmentation specialists are here to help.
So how do you hire consumer segmentation specialists? What follows are some tips for finding top consumer segmentation specialists on Upwork.
How to shortlist consumer segmentation professionals
As you’re browsing available consumer segmentation consultants, it can be helpful to develop a shortlist of the professionals you may want to interview. You can screen profiles on criteria such as:
- Industry fit. You want a consumer segmentation specialist who understands your industry so they can help you figure out how best to segment your customer base.
- Project experience. Screen candidate profiles for specific skills and experience (e.g., working with segmentation profiles in HubSpot).
- Feedback. Check reviews from past clients for glowing testimonials or red flags that can tell you what it’s like to work with a particular consumer segmentation specialist.
How to write an effective consumer segmentation job post
With a clear picture of your ideal consumer segmentation specialist in mind, it’s time to write that job post. Although you don’t need a full job description as you would when hiring an employee, aim to provide enough detail for a contractor to know if they’re the right fit for the project.
An effective consumer segmentation job post should include:
- Scope of work: From market research to segmentation strategies, list all the deliverables you’ll need.
- Project length: Your job post should indicate whether this is a smaller or larger project.
- Background: If you prefer experience with certain industries, software, or marketing channels, mention this here.
- Budget: Set a budget and note your preference for hourly rates vs. fixed-price contracts.
Ready to kick-start your consumer segmentation project? Log in and post your consumer segmentation job on Upwork today.
FAQS FOR HIRING CONSUMER SEGMENTATION SPECIALISTS
How much does it cost to hire a consumer segmentation specialist?
Rates can vary due to many factors, including expertise and experience, location, and market conditions.
- An experienced consumer segmentation specialist may command higher fees but also work faster, have more-specialized areas of expertise, and deliver higher-quality work.
- A contractor who is still in the process of building a client base may price their consumer segmentation more competitively.
Which one is right for you will depend on the specifics of your project.
How long should you contract a consumer segmentation specialist to complete your project?
As difficult as it is to estimate how long you will need a consumer segmentation specialist, budgeting time is very important to keeping your project on track.
Be prepared to budget more time for more-demanding consumer segmentation projects. For example, the time it takes to perform consumer segmentation will scale with the size of your customer base and the number of marketing channels you’re monitoring.
What are the steps involved to hire consumer segmentation specialists?
Here’s how to hire consumer segmentation consultants in four simple steps:
- Identify your project needs, whether it’s performing consumer segmentation for a search engine optimization (SEO) campaign or a Facebook Ads campaign.
- Define the scope of work and write a detailed job post. Be specific about deliverables (e.g., collect and analyze the demographic data of site visitors via Kissmetrics).
- Review proposals and shortlist potential consumer segmentation specialists for unique skills needed to bring your project to life (e.g., conducting in-depth interviews to gain further insight into customer demographics).
- Interview consumer segmentation talent to gauge whether they’re the right fit for your project.