I can optimize your HubSpot and customer journey into a streamlined, system that amplifies conversions and facilitates scalable growth for your business.
My area of expertise and passion is crafting complete, top-to-bottom optimizations of your Marketing, Sales, Service, and Operations processes through Customer Experience Design (CXD).
Whether you're an early-funded startup or an established brand, I'll work closely with you to align your people, processes, and HubSpot to deliver a more personalized, impactful customer experience at scale.
As a creative problem-solver for Go-To-Market and Scale-Up teams, I help my clients gain the freedom to lead with more time to focus on their company's strategic vision. My work involves leading strategic roadmap initiatives to align and enhance how customer-facing teams, processes, technology stacks, and data infrastructure all work together. I focus on mapping customer journey transformations, facilitating sustainable behavior change interventions, and implementing go-to-market feedback loops.
More about me: Originally from Las Vegas and now thriving in Sydney, Australia, I am a customer-centric, analytical professional with a background in acquisition intelligence, business transformation, and agile project management. Throughout my career, I’ve helped GTM, hypergrowth Tech, and SaaS brands (Series A-C) validate their operating models to drive predictable revenue growth.
✳️ Notable Capabilities:
○ Discovery and Diagnosis of your Current State
○ Tech Stack Auditing / Platform Gap Analysis
○ End-to-End Customer Journey Mapping
○ Go-to-Market and Scale-Up Strategy
○ Setup from scratch of Marketing, Sales, Service and Operations Hub
○ Marketing Campaign Setup and Implementation
○ Integration of Tech Stack Apps, Custom API, and Data Sync
○ Advanced CRM Automation / Workflow Implementation
○ Agile Project Management of Key Priorities
○ Custom Dashboarding / Reporting / Analytics Setup
○ Conversion Rate Optimization and Iterative Testing
○ Tactical Revenue Operations
✳️ What Sets Me Apart?
1. I'm not just a consultant who provides recommendations; I take the lead of the entire transformation process.
2. Through Customer Experience Design (CXD), I address complex systemic challenges in a human-centered way -- delivering deeply effective experiences for your customers at every stage of their buying journey.
3. If you're looking to grow your brand without increasing your workload, designing scalable systems of personalized experiences will be vital. I'll help you turn your buying process into a well-functioning system, bringing predictability to your operations.
4. Working closely with you and your team, I'll identify any technical gaps in your platforms, develop a comprehensive blueprint, and implement the most effective processes.
5. Our partnership will grant you the freedom to lead, allowing you to focus on your company's strategic vision while also providing the necessary infrastructure to explore new revenue streams.
✳️ Case Study:
My HubSpot journey began almost seven years ago at Rezdy.com ; a recent Deloitte Technology Fast 50 awarded SaaS business in the tour and activities space. I worked with them as they sought to break into the US market.
○ I actively tapped into the customer perspective and designed a comprehensive customer journey map, a visual story of customer interactions with the brand (both current and ideal state). Once mapped, I brought scalable improvements to life - validating and deploying bespoke sales support systems/automated workflows required to meet the rapid growth of the business.
○ I also implemented a weighted lead scoring system and lead allocation to sales reps along with key Sales and Onboarding processes into Hubspot CRM in less than 90 days (for an organization of over 120 team members globally), which increased the rate at which leads became customers by 42%.
○ In collaboration with my marketing and sales stakeholders, I deployed Personalized Email Sequences, a series of targeted and timed email templates to nurture contacts over time. This helped mitigate the need for early-stage sales rep involvement, allowing sales reps to focus their time on high intent, sales-ready prospects.
○ I proactively aided US/APAC Regional Sales Managers and Global Head of Sales in building and extending business reporting, dashboarding, and analysis critical to sales pipeline management, individual sales rep performance, and marketing investment decisions.
○ I continuously identified and resolved significant marketing, sales, and onboarding process bottlenecks that impeded the free flow of leads moving through the buyer's journey.
✳️ Get In Touch:
Got an interesting problem to solve? Lets chat!
I listen with empathy, make decisions based on data, and proudly position solutions aligned with stakeholder goals, challenges, and initiatives.
Loyalty Marketing
