Robert Rosenthal literally wrote the book on marketing optimization. It's called "Optimarketing: Marketing Optimization to Electrify Your Business."
This "Expert-Vetted" pro – listed in the top 1% of Upwork freelancers – has developed record-breaking marketing campaigns for dozens of businesses and won more than 50 awards. "Optimarketing," previously the #2 marketing book in the Amazon Kindle Store, was based on thousands of marketing experiments and more than a quarter-century of marketing success.
Robert marketed one startup that became America’s fastest-growing software firm and helped launch another in the U.S. that was ultimately sold for more than $600 million. Total change in value of businesses he's been closely associated with runs in the billions. His campaigns have been covered in Advertising Age, AdWeek, Direct Marketing News, Target Marketing, The New York Times, and other publications.
Clients have included Analog Devices, Bright Horizons, Citigroup, Constant Contact, Fast Company, Fidelity Investments, Forrester, Gartner, Harvard, IBM, IDG, Inc. Magazine, Iron Mountain, Martha Stewart Living Omnimedia, McGraw Hill, MIT, Monster, New England Journal of Medicine, Progress Software, RSA Security, Thomson Reuters, Webby Awards, Ziff Davis, and many emerging companies. He's worked with more than 250 businesses.
Robert is best known for transforming marketing outcomes – and return on marketing investment – via successful innovation. He previously held management positions with BBDO Direct, Petersen Publishing, Publishers Choice, and American Management Association. He holds a Bachelor of Science degree in marketing from California State University, Northridge.
His skills include campaign concept development; copywriting; marketing strategy development; marketing test design; marketing mix optimization; email marketing optimization; inbound and outbound marketing; pay-per-click (PPC), including Google advertising optimization; web video and other marketing content development; lead and demand generation program development; marketing workflow design; web survey design; landing page development, including Unbounce pages; book marketing; Facebook, LinkedIn, and other social media advertising; business-to-business and business-to-consumer marketing program development; direct mail/brochure/flyer development; and more.
On Upwork, Robert has served as Fractional CMO, Creative Director, Copywriter, and in many other capacities. His industry experience includes:
Beauty
Cannabis (Including CBD)
Collectibles
Consulting (Including Accounting, Management Consulting, and Other Services)
Contractors (Including Asphalt, General Contractors, Home Improvement, Landscaping, and Roofing)
Cybersecurity
Data
Dating
Education (Including College/Higher Education and K-12)
Entertainment (Including Entertainment Venues and Restaurants)
Events
Financial Services (Including Insurance, Investments, and Lending)
Furniture (Including Manufacturing and Retail)
Healthcare/Medical (Including Dental Practices/Dentistry and Therapists)
Law/Legal
Manufacturing
Membership Associations
Mergers and Acquisitions (M&A)/Business Brokerage
Non-Profit
Publishing (Including Newsletter)
Pharmaceutical
Publishing
Real Estate (Including Brokerage, Investment, Property Manager, and Wholesaler)
Research
Staffing (Including Remote Staffing and Staffing Marketplaces)
Software (Including AI, SaaS, and Web Development)
Training (Including Coaching, Conferences, Seminars, and Webinars)
Travel (Including Resorts)
He's experienced in a full range of marketing platforms and tools including Basecamp, Canva, ChatGPT, Constant Contact, Facebook, Google AdWords, Google Analytics, Hootsuite, HubSpot, Infusionsoft/Keap, Kindle Direct Publishing (KDP), LinkedIn, MailChimp, Salesforce, Slack, SquareSpace, SurveyMonkey, Typeform, Typepad, Unbounce, Wix, YouTube, WordPress, X (formerly Twitter), and others.
For businesses looking to launch new products, expand into the U.S. market, or simply improve marketing outcomes in measurable ways, Robert is an ideal resource.
Sales Optimization
