Sales Strategy
SALES STRATEGISTS
What is sales strategy?
A sales strategy is a document that details a business’s measurable sales goals and the specific steps needed to reach them. Sales strategies will also often include information on key market segments, sales tactics, and branding.
Here’s a quick overview of the skills you should look for in sales strategy professionals:
- Sales strategy
- Branding
- Strong communication (written, verbal, and visual)
Why do you want to hire sales strategists?
The trick to finding top sales strategists is to identify your needs. Is your goal to find someone to align inbound marketing tactics with your outbound sales operations? Do you require help with a specific sales channel such as working with Instagram influencers to sell clothing? The cost of your project will depend largely on your scope of work and the specific skills needed to bring your project to life.
HOW TO HIRE SALES STRATEGISTS
Sales strategists can help you track and improve the conversion rate of your sales funnel.
So how do you hire sales strategists? What follows are some tips for finding top sales strategists on Upwork.
How to shortlist sales strategy professionals
As you’re browsing available sales strategy consultants, it can be helpful to develop a shortlist of the professionals you may want to interview. You can screen profiles on criteria such as:
- Industry fit. You want a sales strategist who understands your industry so they can help you figure out how best to reach your target market.
- Project experience. Screen candidate profiles for specific skills and experience (e.g., creating sales pitches for a call center).
- Feedback. Check reviews from past clients for glowing testimonials or red flags that can tell you what it’s like to work with a particular sales strategist.
How to write an effective sales strategy job post
With a clear picture of your ideal sales strategist in mind, it’s time to write that job post. Although you don’t need a full job description as you would when hiring an employee, aim to provide enough detail for a contractor to know if they’re the right fit for the project.
An effective sales strategy job post should include:
- Scope of work: From pitch decks to multichannel sales strategies, list all the deliverables you’ll need.
- Project length: Your job post should indicate whether this is a smaller or larger project.
- Background: If you prefer experience with certain industries, software, or marketing channels, mention this here.
- Budget: Set a budget and note your preference for hourly rates vs. fixed-price contracts.
Ready to chart a course to achieving your sales goals? Log in and post your sales strategy job on Upwork today.
FAQS FOR HIRING SALES STRATEGISTS
How much does it cost to hire a sales strategist?
Rates can vary due to many factors, including expertise and experience, location, and market conditions.
- An experienced sales strategist may command higher fees but also work faster, have more-specialized areas of expertise, and deliver higher-quality work.
- A contractor who is still in the process of building a client base may price their sales strategy services more competitively.
Which one is right for you will depend on the specifics of your project.
How long should you contract a sales strategist to complete your project?
As difficult as it is to estimate how long it takes to develop a sales strategy, budgeting time is very important to keeping your project on track.
Be prepared to budget more time for more-demanding sales strategy projects. For example, the scope of developing a sales strategy increases with every additional marketing channel you add to your funnel.
What are the steps involved to hire sales strategists?
Here’s how to hire sales strategy consultants in four simple steps:
- Identify your project needs, whether it’s content marketing or search engine optimization (SEO).
- Define the scope of work and write a detailed job post. Be specific about deliverables (e.g., a B2B sales strategy for setting appointments with C-level executives).
- Review proposals and shortlist potential sales strategists for unique skills needed to bring your project to life (e.g., creating email templates to guide prospects down a sales funnel).
- Interview sales strategy talent to gauge whether they’re the right fit for your project.