Hire the best Website Content Managers

In the fast-paced digital landscape, your brand’s online presence is only as strong as the content that supports it. Keeping that content fresh, organized, and strategically aligned with your business goals is no easy task—and that’s where skilled web content managers come in. They are the gatekeepers of your site’s messaging, ensuring every blog post, product description, and landing page is crafted to engage your audience and drive results. 

Hiring the right website content manager means looking beyond just technical know-how. You need someone who understands the nuances of content strategy, SEO, and analytics while also having the creativity to keep your brand voice consistent and engaging. Whether managing a small blog or a multi-faceted e-commerce platform, the perfect candidate will be able to streamline workflows, coordinate content teams, and adapt to the evolving demands of the digital world. This guide will help you navigate the hiring process to find a website content manager who will elevate your brand’s online presence.

Writing a web content manager job posting

Attracting the perfect web content manager starts with crafting a job post that speaks directly to their expertise in content strategy, management systems, and digital marketing. When creating your job posting, it’s essential to specify the scope of your projects, share the content platforms you use, and clearly outline the skills and experience you’re looking for in a manager.

The following outline will help you create a job posting that covers all the necessary details:

Job post title

Effective job posts are clear and straightforward. Your website content manager job post title should immediately communicate what you’re looking for. Consider these examples:

• Web content manager (Wordpress specialist). Looking for an experienced content manager to oversee the daily publishing and organization of content on a WordPress site.

• Digital content strategist. Hiring a strategist to plan, manage, and optimize web content across multiple platforms, ensuring SEO best practices.

• Ecommerce content manager. Seeking a content manager experienced in ecommerce to oversee product descriptions, landing pages, and category updates.

• Content coordinator (HubSpot expert). Searching for a HubSPot specialist to manage inbound marketing content, blogs, and email campaigns.

• Content management consultant. Looking for a content management expert to audit our current website, recommend improvements, and help develop a cohesive content strategy.

Web content manager job description

When writing your website content manager job post, be sure to include the following key elements:

• Scope of work. Clearly outline the content projects and goals. This might include managing blog posts, editing web pages, creating landing pages, or working with CMS platforms like WordPress or HubSpot.

• Project length. Estimate the duration of the project and whether it’s a one-time task or ongoing role. Include details on expectations for content updates, SEO improvements, or long-term strategy planning.

• Background. Indicate if you’re seeking candidates with particular experience in certain industries (e-commerce, B2B, etc.) or content management tools (e.g., Drupal, WordPress, or custom CMS).

• Budget. Provide a budget range and indicate whether you’re offering an hourly rate or a fixed-price contract.

Web content manager responsibilities

Include the core responsibilities for the web content manager role. Here are some examples:

• Content strategy development. Create and implement a content plan that aligns with your brand’s goals, ensuring consistency and quality across all digital platforms.

• SEO management. Optimize website content for search engines, improving rankings and driving organic traffic through strategic keyword placement and on-page optimization.

• Content editing and publishing. Review and edit content for clarity, tone, and grammar, and schedule posts on a CMS, ensuring timely updates to the website.

• Data-driven content adjustments. Use analytics tools to measure content performance and make informed adjustments to improve engagement, conversion rates, and SEO.

Web content manager skills and qualifications

Let candidates know if you’re looking for specific skills or qualifications, such as:

• CMS proficiency. Expertise in popular content management systems like WordPress, HubSpot, or Drupal, with a proven track record of managing content on those platforms.

• SEO expertise. Strong understanding of SEO principles, keyword research, and content optimization for search engines.

• Copywriting and editing skills. Excellent writing and editing abilities with attention to detail in ensuring content clarity, tone, and grammar.

• Project management. Ability to manage multiple content projects simultaneously, working with various teams to ensure deadlines and quality standards are met.

• Analytics knowledge. Familiarity with tools like Google Analytics to track content performance and adapt strategies accordingly.

What to know before hiring a web content manager

Before hiring a website content manager, it’s helpful to understand the key aspects of the role, including the typical costs involved, the types of projects they handle, and the industries where they’re most in demand. In this section, we’ll break down the expected salary and hourly rates, highlight the most common projects content managers are responsible for, and explore the sectors that rely heavily on these professionals to maintain a strong digital presence. By the end, you’ll have a clear picture of what to expect when bringing a website content manager on board and how they can contribute to your brand’s success.

Web content manager salary

Website content manager salaries vary based on experience, expertise, location, and current market demands. According to ZipRecruiter, here’s a breakdown of what you can expect to pay depending on skill level:

Beginner

• Annual salary: $69,500
• Hourly wage: $33

Intermediate

• Annual salary: $83,358 - $97,500
• Hourly wage: $40 - $47

Expert

• Annual salary: $117,500
• Hourly wage: $56

Common website content manager projects

Website content managers are involved in a wide range of projects that ensure your site stays current, engaging, and aligned with your business objectives. Here are some of the projects they work on most commonly:

Content strategy development

Website content managers design comprehensive content strategies to align with your brand’s goals. This involves planning content calendars, setting tone guidelines, and ensuring content resonates with the target audience while meeting SEO best practices.

Website redesigns and content overhauls

Whether your site is undergoing a redesign or requires a complete content update, content managers take the lead on auditing existing content, identifying gaps, and restructuring pages. They work closely with web designers and developers to ensure that the new content fits seamlessly into the updated design.

SEO optimization

Ensuring that all website content is optimized for search engines is a key task for content managers. This includes updating meta descriptions, integrating target keywords, improving site architecture, tracking analytics, and making ongoing adjustments to improve search rankings and organic traffic.

Content publishing and workflow management

Content managers oversee the entire process of content creation, from drafting and editing to final publishing. They coordinate with writers, designers, and developers to streamline workflows and ensure that every piece of content is published accurately and on schedule across various platforms.

Industries commonly hiring web content managers

Website content managers play a crucial role across various industries, ensuring online content aligns with business goals and user expectations. These are some of the top industries that frequently hire these professionals:

Ecommerce

In the competitive world of online retail, e-commerce companies rely heavily on content managers to update product descriptions, maintain landing pages, and manage seasonal promotions. They ensure that content is optimized for conversions and provides a seamless shopping experience for customers.

Media and publishing

Media outlets and digital publishing platforms need content managers to handle the flow of articles, videos, and other content formats. These professionals manage editorial calendars, optimize content for search engines, and ensure that everything published is a fit with audience interests and the platform’s goals.

Tech and software

Tech companies, including software and SaaS providers, depend on content managers to communicate complex information clearly. Whether it’s managing blog posts, case studies, or product documentation, content managers help position these businesses as thought leaders while providing valuable content to users.

Health care and pharmaceuticals

In highly regulated industries like health care, website content managers ensure that content is accurate, compliant, and accessible. They work on updating patient resources, blog posts, and service pages to reflect the latest health guidelines, treatments, and company services.

Hire your next web content manager on Upwork

A well-managed website is crucial to your brand’s success in today’s digital landscape. Whether you need a content strategy that boosts engagement, an SEO overhaul to increase traffic, or regular updates to keep your site fresh, a top-tier website content manager can ensure your online presence is consistently optimized and effective.

By understanding the key aspects of the role—from common projects and industry demands to salary expectations—you’ll be ready to make an informed decision when hiring a website content manager. Get started on Upwork and find the right professional to take your website’s content to the next level, keeping your brand competitive and your audience engaged.