Words run the show right now.
They are your message, your image, your lifeblood.
Thanks to the internet, your message can now reach anyone.
Only problem is: same freedom extends to your competitors.
Fail to fix your words, and your competitors will fix you — prolly real good.
They will silence your message, sully your image, and snuff out your lifeblood.
Maybe you have a great product or service,
maybe you are even a nice person or organisation —
but unless you fix up some persuasive words,
all that stuff will count for much