Copywriter/Content Creator to write employability resources

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Only freelancers located in the U.K. may apply. U.K. located freelancers only
At GoodPeople, we believe in the power of community. We are a tech for good start up and social enterprise that designs and builds digital platforms that engage communities and connects them to opportunity.

We are building ‘GoodWork’ - a jobs platform/marketplace that will connect socially responsible employers with local young people to offer them career advice and support that they otherwise might not have access to.  Central to our plans, is the development of valuable and interesting toolkits and resources that aim to help increase young people’s understanding of the world of work, help them navigate the job search and recruitment process, and develop the employability skills necessary for them to access good work.

We need an experienced Copywriter/Content Creator that can help us create these resources for young people on the GoodWork platform. The role would involve researching existing resources, and drawing on these for inspiration to create our own resources with new copy, images, layouts and ideas – incorporating a local element where possible (e.g. links to nearby training providers/support).

For the right person, this project could be the first of many in the future. We have a variety of additional projects that require copywriting and content – focussed on improving community health and wellbeing, and responding to the climate emergency.   

The Brief:
We would like to conduct an initial trial to create a resource that will help young people developing their understanding of the recruitment processes interviews with the suggested topics:
1) Types of interview
2) Types of interview questions
3) Preparing for your Interview
4) On the day
5) Nailing the interview
6) Interview Follow Up

As part of the resource, it should include:
• An attention-grabbing title
• A short summary of the resource (40-70 words)
• Between 250-400 words copy for each section

Audience/Tone of Voice:
• These resources are going to be available for everyone, however the initial focus will be students aged 16-18.  
• We don’t want these resources to sound condescending or boring - therefore we are aiming for a ‘casual but smart’ tone of voice,
• Use positive, friendly, engaging and approachable language; the text can be conversational
• We want the resources to be easy to read and to the point, ideally the topics are broken down with heading and/or bullet points

Content could include:
• Stepped/bulleted approach
• Hints and Tips
• Examples
• Linked videos (please attribute)
• 1-2+ images/diagrams per section

Please make a note of the resources you use as you go.

An example of a good resource can be found here:

Examples of content to use as inspiration:
LinkedIn learning has video toolkits that we could take inspo from:

Application: Please could you provide us with an example of a piece of work you wrote, and how long the piece took you to write.
  • $90.00
  • Intermediate
    Experience Level
  • Remote Job
  • One-time project
    Project Type

Skills and Expertise

Content Writing Topics
Health & Wellness
Content Writing Type
Online Writing
Content Writing Researcher Writing Copywriting
+ 2 more

Activity on this job

  • 5 to 10
    5 to 10
  • 20 days ago
    Last viewed by client
    20 days ago
  • 1
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    Invites sent
  • 0
    Unanswered invites

About the client

Member since Jan 26, 2017
  • United Kingdom
    London 4:21 am
  • 24 jobs posted
    46% hire rate, 1 open job
  • $30,893 total spent
    13 hires, 5 active
  • $24.06 /hr avg hourly rate paid
    1,150 hours
  • Member since Jan 26, 2017

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