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Copywriter Fitness | Facebook Ads | Female Fat Loss Info Product

Posted 2 months ago

Seeking a skilled fitness copywriter to create script & instructions for models and editors for Facebook ads.

Target Audience is 35+ Women
Most Ads are 30 seconds or less

Expectations:
- You should be skilled at understanding what intros grab attention and makes a user stop scrolling on their news feed/tik tok feed
- You should be creative at planning and designing ad concepts within the fitness niche that will draw interest and make people interested in booking appointments.
- You will come up with the concept of the ad. This includes setting (which should usually be gym setting), scripting what the model will say, coming up with what will pop up on the screen, style of the ad etc.  
- You should be able to provide examples from other ads, videos, or other sources of inspiration to explain how you envision the final output of the ad.
- You will provide clear instructions that can be handed directly to the Ugc model and editor.
- Answer questions that teammates like the model and editor have about your ad

You will make 4 total ad scripts at the same time.
Each ad script should include at least 3 different hooks (intro lines) and then a body (the rest of the script that can be combined with each of the intro lines).

I've attached two example scripts
And also a couple of our completed ads

*Prior experience with fitness copywriting and fitness advertising is a big plus. You need to be able to communicate directly to the target audience 35+ female and get them to stop scrolling and click through, opt in, and book their call.

About the client
Member since Mar 25, 2014
  • United States
    Morganville 3:00 PM
  • 321 jobs posted
    2% hire rate, 3 open jobs
  • $148K total spent
    401 hires, 87 active
  • $5.71 /hr avg hourly rate paid
    8,247 hours
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