Position Overview
As the Digital Advertising Specialist for two beauty cosmetics e-commerce brands, you must understand the ins and outs of operating digital campaigns to be able to manage Paid Advertising Vendors in their efforts to optimize performance and ROI. As the Digital Advertising Specialist, you’ll assist with the hands-on management of all paid media campaigns throughout their full lifecycle including marketing launch, creative messaging strategy, performance optimizations, and post campaign analysis. Paid Media channels include but are not limited to Paid Search, Retargeting, and Paid Social.

Essential Functions, Duties & Accountabilities Campaign Management

Manage external vendors to ensure performance and attention is given to Paid Advertising accounts; Maintain strong relationships with each vendor
Assist on creating and implementing effective desktop and mobile campaigns across a number of paid media platforms, including Google AdWords, Google Display Network, Bings Ads Manager, Facebook Ad Manager and other platforms.
Identify opportunities to test and optimize campaigns in order to instruct Paid Search vendors to improve performance, including audience targeting, keyword research and selection, ad group structuring, ad copy writing and landing page testing.
Execute on new ideas to launch new customer prospecting campaigns
Assist in managing campaign budgets & provide guidance to Vendors to optimize ROI
Work with the entire Digital Marketing and Product Development Teams to launch online campaigns to support major programs
Organize and coordinate efforts internally and externally with digital marketing vendors and consultants
Track daily, weekly & monthly KPIs to identify opportunities for improvement. Conduct reporting on a daily, weekly, and month basis and communicate back to team on performance
Assist in determining effectiveness of paid efforts and identify strategy with necessary tactics and resources
Gather competitive intelligence, including research on competitor keywords, ad copy and landing pages
Experience and Skills

1-2 years of experience with Google AdWords, analytics, Facebook Ads, Bing and/or other paid digital advertising products.
Demonstrated track record of running paid search accounts, paid social accounts, and retargeting efforts
Strong understanding of business metrics, digital KPIs and how to turn data into action
Strong organizational skills: phenomenal attention to detail, operates with urgency and discipline
Team-first mentality and contributes positively to culture and environment
Comfortable working in a fast-paced environment
Able to work independently as well as cross-functionally in a team-oriented environment
Experience working with Paid Advertising Vendors a plus
Specialized Knowledge, Skills and Abilities

Prefer to see certifications in Google Analytics, PPC, and other related digital marketing tools
Strong understanding and use of Microsoft Excel
Data analysis and visualization experience is a plus
Additional Functions, Duties & Accountabilities

Serve as a member of Digital Marketing Team and support others as necessary.
Maintain flexibility in work schedule to meet business needs.
Actively and positively contribute to the overall success of company  through regular contributions to the general management of the company. Participate and provide leadership in inter-departmental meetings, projects and informal activities. Support the company and other departments wherever and whenever your skills and experience would be beneficial.
Requirements Educational Requirements

4-year degree in marketing, business, communications, or related field