Digital Marketing Strategist to Drive Enrollments for Dutch Language Courses

Posted last month
Worldwide

Hi there! I’m looking for an experienced digital marketing strategist for a one-time, structured brainstorming session.

I'm offering Dutch language courses that begin on the 19th and 21st of November. So quite soon already, but the goal itself is modest, I'd say:


I want to attract a total of 20-24 students (2 courses of max. 12 students) before the start of the courses on the 19th and 21st of November!

Ideally we can work out a cost-effective, simple strategy I can manage on my own. If this initial session goes well, I’d be open to discuss future sessions for potential marketing campaigns.

Target Audience:

• Primary Audience: Expats and internationals currently living in the Netherlands, especially in Amsterdam, who may feel disconnected due to language barriers.
• Secondary Audience: Individuals planning to move to the Netherlands who want to start learning Dutch.

Pain Points & Motivations:

• Many internationals feel they’re “drowning” in the Dutch language and aren’t fully integrated into the local culture, affecting their sense of belonging.
• Learning Dutch can help them feel more at home and connected in their new environment.
• Speaking Dutch also offers a professional advantage for those who want to broaden their job opportunities in the Dutch market, making the language a key asset for career growth.

Available Assets:

• Website with testimonials and a promo video.
• Facebook and Instagram profiles (basic but usable).
• Testimonials (i.e. reviews) from past students that could be incorporated into campaign materials. These testimonials are already being displayed on the website.

What I’m Looking For:

I need a structured brainstorming session to develop a clear, manageable, budget-friendly marketing plan. This role would involve:
1. Helping me focus on effective strategies and channels that are realistic within my limited time and budget.
2. Preparing for the session by reviewing the assets I send in advance (e.g., website link, promo video, testimonials and social media profiles) and providing any key questions or details needed beforehand.
3. Outlining a step-by-step action plan that I can implement right away.

If this initial session proves successful, I would consider scheduling future sessions as needed to refine or expand the strategy.

Budget & Timeline:

• Marketing Budget: €200 max (including ad spend).
• Talent Budget: Limited, so I’m looking primarily for guidance and strategy.
• Timeline: The courses start on November 19th and 21st, so the campaign needs to begin soon.

Ideal Skills & Experience:

• Proven experience with low-cost, high-impact marketing campaigns.
• Ability to simplify and structure strategies that are easy for clients like me to execute.

⭐️ Bonus Points if you have familiarity with targeting expat audiences or newcomers in specific regions, or marketing (online) language courses or anything similar.

🌟 ... And Bonus Points if you're simply a cool, nice, friendly, funny and/or creative person to work with!

  • Less than 30 hrs/week
    Hourly
  • < 1 month
    Duration
  • Intermediate
    Experience Level
  • $10.00

    -

    $50.00

    Hourly
  • Remote Job
  • One-time project
    Project Type
Skills and Expertise
Marketing Strategy Type
Inbound Marketing
Marketing Strategy Services
Budget Management Advertising Strategy
+ 1 more
Other
Internet Marketing Lead Generation
+ 1 more
Activity on this job
  • Proposals:
    5 to 10
  • Last viewed by client:
    3 weeks ago
  • Hires:
    1
  • Interviewing:
    0
  • Invites sent:
    0
  • Unanswered invites:
    0
About the client
Member since Aug 29, 2024
  • Netherlands
    Zoetermeer 3:57 AM
  • $165 total spent
    1 hire, 1 active
  • 7 hours

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