Press release product launch - writing

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We need writing of a single press release for our digital product launch, for an American audience (e.g. APnews), 600 words.

We've launched on ProductHunt, and now need to let the world know we're here to help.

We're Personas (, a growing bootstrapped startup helping users understand who they are, who others think they are, and how better to manage their lives and relationships with the results.
Our differences:
- Use the Big 5 model, the only scientific consensus in personality research. We're for those tired of corporate astrology. We call it the candy vs the broccoli. Candies are fun but harmful, whereas broccoli are less appealing but healthy.
- We offer 360 peer testing, allowing users to discover not only who they think they are, but who others think they are
- Much more automated insights than free/cheap tests, yet much more affordable (10-60$) than expensive ones ($500), as we want to bring value to as many as possible.

We will provide a free maxed account for you to experience firsthand what we're about.

Two of our strongest values:
- Do what's right: Ethics and empathy are paramount
- Legitimacy: in a field of competitors who borders on snake oil salesmen, we aim to be scientific and rigorous. We don't make claims without independent research papers.

Looking forward to hearing from you, and have a great day! :)
  • Less than 30 hrs/week
  • < 1 month
  • Intermediate
    Experience Level
  • $30.00-$60.00
  • Remote Job
  • One-time project
    Project Type

Skills and Expertise

Press Release Content Writing Public Relations Copywriting
+ 2 more

Activity on this job

  • 5 to 10
    5 to 10
  • 12 days ago
    Last viewed by client
    12 days ago
  • 1
  • 2
  • 3
    Invites sent
  • 0
    Unanswered invites

About the client

Member since Aug 2, 2021
  • Estonia
    Tallinn 12:06 am
  • 3 jobs posted
    100% hire rate, 3 open jobs
  • $212 total spent
    3 hires, 2 active
  • Member since Aug 2, 2021

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