Job Overview:
I am looking for a highly motivated and experienced Virtual Assistant with a strong background marketing for an expert or authority professional. As a business consultant, I need someone who can help develop and execute a marketing strategy consisting of creating authority content, email marketing, identifying and doing outreach for partnership opportunities such as podcast features. The target audience are founders and executives of mid-sized consumer goods businesses, primarily in the personal care, beauty and food & beverage industry.

Responsibilities:

- Develop and implement authority building strategies to attract and convert new clients
- Assist in the development and execution of marketing strategies and campaigns focused on client acquisition
- Create engaging and high-quality content, including blog posts, articles, social media updates, and email newsletters, tailored to our target audience and designed to generate leads
- Conduct research on industry trends and topics to generate ideas for new content and lead generation tactics
- Manage content calendar and ensure deadlines are met
- Assist with social media management, including posting updates, monitoring engagement, and responding to comments/messages to build relationships with potential clients
- Coordinate with team members and external collaborators on marketing projects
- Analyze campaign performance, lead generation efforts, and provide recommendations for improvement
- Perform administrative tasks as needed, such as managing email correspondence and scheduling meetings

Requirements:

- At least 2 years of experience in a marketing, content creation, or lead generation role
- Must be fluent or native English speaker
- Strong writing and editing skills, with the ability to produce engaging content that resonates with our target audience and drives lead generation
- Familiarity with various marketing channels and platforms, including social media, email marketing, and content marketing, for lead generation purposes
- Knowledge of SEO best practices and keyword research
- Excellent organizational skills, with the ability to manage multiple projects and meet deadlines
- Strong communication and collaboration skills
- Proficient in Google Workspace and Microsoft Office Suite
- Experience with marketing tools and software, such as social media management platforms, email marketing software, and analytics tools
- Familiarity with Squarespace is a plus
- Interest or experience in brand strategy and retail development is preferred

How to Apply:

Please submit a proposal that includes:

1. A brief explanation of why you are the perfect fit for this position, focusing on your experience in working for an authority or expertise business.
2. Samples of your content work (e.g., blog posts, articles, social media updates) and examples of successful lead generation campaigns or initiatives you've worked on
4. Your hourly rate
5. Your availability (hours per week)

I look forward to reviewing your application!