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Check out a sample of the 4,326 Lead Generation Specialist jobs posted on Upwork

Lead Generation Expert Hourly ‐ Posted 1 day ago

30+ hrs/week
Hours needed

More than 6 months
Duration

Expert
Experience level

I need someone who can help me generate interview leads within the US market it must be a technical discussion. It is a very long-term…

Lead Generation Market Research List Building Data Scraping Prospect List Lead Generation Jobs
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30+ hrs/week
Hours needed

More than 6 months
Duration

Entry
Experience level

We are two businesses that sell winning products in the skincare field and we are looking for lead generation experts to get us some ex…

Lead Generation Prospect List Outbound Sales Communications Cold Calling Sales Lead Generation Jobs
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Cold Caller with supplied leads Hourly ‐ Posted 1 day ago

Less than 30 hrs/week
Hours needed

3 to 6 months
Duration

Intermediate
Experience level

Take legitimate leads provided by my business and qualify them for future business. We have scripts to follow, once you get a lead, you…

Lead Generation Lead Generation Jobs Scheduling Cold Calling
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Less than 30 hrs/week
Hours needed

More than 6 months
Duration

Intermediate
Experience level

We are looking to hire a part-time Data Intake Specialist to help us work with home sellers in Northern Idaho, Eastern Washington & ev…

Lead Generation Phone Communication Communication Etiquette Communication Skills Data Entry
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Generate B2C SMS Leads for Travel Offers Hourly ‐ Posted 1 day ago

30+ hrs/week
Hours needed

More than 6 months
Duration

Intermediate
Experience level

We are interested in generating SMS Leads for our travel campaign which we can contact directly via sms. The Name, Email, and Mobile N…

Lead Generation List Building Lead Generation Jobs
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Less than 30 hrs/week
Hours needed

3 to 6 months
Duration

Intermediate
Experience level

We are seeking a skilled and experienced Lead Generation and / or Appointment Setting Specialist to help us get in contact with new cli…

Lead Generation Cold Calling Prospect List Scheduling List Building Lead Generation Jobs
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$3,000
Fixed-price

Entry
Experience level

Looking for a person who knows a lot of people in the Medical Industry. We have some proprietary software and methodology using AI and…

Lead Generation Prospect List Health & Wellness Science & Medicine Lead Generation Jobs
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$50
Fixed-price

Expert
Experience level

We're not just looking for a lead generation specialist; we're searching for a true partner who can elevate our current strategies and…

Lead Generation B2B Marketing Prospect List List Building Lead Generation Jobs
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Bulk SMS Texter Hourly ‐ Posted 1 day ago

30+ hrs/week
Hours needed

More than 6 months
Duration

Expert
Experience level

I am looking for someone with in depth experience in bulk SMS software. I am looking for a long term employee that is able to send upwa…

Lead Generation Lead Generation Jobs
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Telemarketer Hourly ‐ Posted 1 day ago

Less than 30 hrs/week
Hours needed

3 to 6 months
Duration

Expert
Experience level

We are seeking a telemarketer to conduct cold calling and lead generation activities for our digital marketing and business support com…

Lead Generation Sales Lead Generation Jobs Cold Calling
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How to Become a Lead Generation Specialist

A lead generation specialist helps businesses bring in new leads and increase the number of people at the top of their sales funnel. The marketers and salespeople on the team can then develop strategies to nurture those leads and bring them through the sales funnel, hopefully converting them into customers.

If you’re interested in becoming a lead generation specialist, this article will explain the importance and value of leads, how lead generation specialists bring in leads for businesses, and what steps you can take to enter this career field.

What is lead generation?

Lead generation is the process of finding and engaging potential customers for the organization to build a stronger, deeper sales funnel. Those considering making a purchase and entering the sales funnel for a particular business are known as leads.

A key component of lead generation is nurturing qualified leads. Nurturing is the process of engaging with leads, strengthening the business's relationship with them, and helping them move down the sales funnel toward conversion.

What does a lead generation specialist do?

A lead generation specialist works with a business to improve their ability to nurture new leads and increase the number in their sales funnel. As leads begin to come in, the lead generation specialist will also help qualify and score the leads so that the marketing and sales teams know where a particular lead falls along the buyer’s journey. They can then use this information to capitalize on the lead potential, follow up appropriately, and use their time efficiently to nurture leads most likely to convert.

Lead generation specialists possess good communication skills, evaluation skills, and a keen understanding of the modern consumer to optimally attract and nurture these early leads.

Outbound marketing: Cold-calling and emailing

Outbound marketing, where the company initiates contact with potential leads, is a common prospecting strategy employed by lead generation specialists. With cold-calling and emailing, which are types of outbound marketing, the specialist reaches out to potential customers to offer information about a particular product or service that might be of use to them.

Cold-calling and emailing often work best when the lead generation specialist has some background information on the person in question, their business, and the reasons they might be attracted to the company’s offerings. Lead generation specialists often perform initial research on potential contacts that fit their target audience so that they can determine the best person to contact and the best sales points to emphasize with this lead. They use resources like LinkedIn to learn more about the people they prepare to call.

The lead generation specialist then works to “warm up” the lead. They work to spark interest and begin the conversation and then hand the lead over to the sales team when the customer is ready to move to the next stage of the buying journey.

Lead qualification grading and scoring

As the lead generation specialist begins to accumulate leads, they need to score the lead to determine their likelihood of converting. Not every lead will convert. Even if the lead falls into the target audience, that doesn’t mean the product or service will necessarily fit into their existing service infrastructure or fill a particular need.

The grading and scoring process makes it easier for everyone across the marketing and sales teams to understand where the lead is in the buying process. This helps the teams prioritize their efforts so that they use their time most efficiently.

<h4>How to qualify and score a lead</h4>

When qualifying leads, the lead generation specialist uses a scale to rank quality leads. This scale typically ranks leads as:

  • Marketing qualified lead (MQL): These are leads who’ve engaged with marketing efforts but are not ready to receive a sales call.
  • Sales qualified lead (SQL): Sales leads have expressed an interest in becoming a customer and are ready to speak with the sales team.
  • Product qualified lead (PQL): This lead has used the product, such as through a free demo version, and expressed an interest in becoming a customer.

To determine the category that a particular lead should fall into, a lead generation specialist uses the following information:

  • Ideal buyer profiles: Creating buyer profiles, or personas, helps companies better target their leads and know how to engage their audience. A lead generation specialist will use buyer personas to understand the people most likely to respond to outreach attempts and analyze their typical obstacles—such as concerns about cost—to help determine where they are on the buyer’s journey.
  • Discerning between interest and intent: Lead generation specialists also need to look closely at how people engage on the business’s website and respond to contact attempts to determine if they simply find the product or service interesting or have a purchase intent. Certain signs, such as what pages they’ve visited on the website or how many emails they’ve opened, help indicate purchase intent and should be noted.

How do you become a lead generation specialist?

Those who thrive as lead generation specialists know how to identify buyer intent and nurture the relationship so that the lead has the potential to convert. The following sections provide steps that interested professionals can take to give themselves the best start.

Another way to jump-start your career as a lead generation specialist is to take advantage of Upwork. Independent lead generation professionals are connected to the top clients by an intuitive platform that considers their skills and expertise.

Get a degree

A majority (51.2%) of lead generation specialists have at least a bachelor’s degree, with 9.7% of lead generation specialists having a master’s degree. These advanced degrees can help aspiring lead generation specialists develop their critical thinking skills. Depending on the courses taken, aspiring lead generation specialists might also learn more about marketing strategies and theories and information on the psychology of marketing.

Even though most lead generation specialists have a college degree in a related field such as marketing, it’s not required. However, it might just give you a leg up against the competition.

Develop your soft skills

Successful lead generation specialists understand the importance of soft skills, including:

  • Communication skills: The ability to communicate effectively with potential leads and team members is critical. Communication skills will help potential leads see the value of the product or service being offered. The specialist will also need to communicate effectively with marketing and sales professionals so that they understand the state of the lead.
  • Problem-solving skills: The ability to think on your feet and quickly determine the path forward when faced with an obstacle is critical in lead generation. If you have a lead on the phone who asks a difficult question or faces an obstacle, you need to be able to generate a quick response.
  • Research skills: You also need to have a talent for researching different lead candidates to help you with your lead generation calls.

Learn about sales and CRM software

To thrive, lead generation specialists need to understand how sales teams and customer relationship management (CRM) platforms work together. As a lead generation specialist, you’ll need to know how to operate within this system, including how to use the major CRM platforms.

Many sites offer a variety of introductory courses to some of the top CRMs, like Hubspot and Salesforce. Visit our Business Resources page to see some popular options for discounts on training and other special offers.

The better you understand how to operate within sales teams and use CRM platforms, the easier you’ll find it to integrate within any new team you join. You’ll know how to enter contact information appropriately in the CRM so that the rest of the team can keep the process of nurturing leads moving forward.

Learn how to analyze lead gen data

Successful lead generation also requires a significant amount of analysis. You need to analyze the lead information so that you can approach cold calls and other contact using the most applicable talking points.

As you speak with a prospective lead, you need to properly analyze the data about their behavior so that you know how to categorize them appropriately. This allows you to give your team the most accurate information about their leads so that they can nurture their prospects and convert them into customers.

Apply for the position

When you’re ready, apply for full-time or part-time lead generation work. Upwork makes it easy for independent professionals to create a profile and connect with clients based on their skills and experience.

Start your lead generation specialist career today

Becoming a lead generation specialist requires hard work and careful analysis, but those interested have the potential to uncover a successful and interesting career for themselves.

If you’re interested in becoming a lead generation specialist, be sure to follow some of the steps outlined above. Take advantage of the potential offered by Upwork to communicate with potential clients to see how you can build your career.

Eager to learn more about lead generation experts on Upwork? Check out this additional resource:

Upwork is not affiliated with and does not sponsor or endorse any of the tools or services discussed in this section. These tools and services are provided only as potential options, and each reader and company should take the time needed to adequately analyse and determine the tools or services that would best fit their specific needs and situation.

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